Half Production Ikiranga Ikiranga by Chin Hock Cong

Half Production Ikiranga Ikiranga by Chin Hock Cong is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.

BuronzeAmashusho· 2022

Half Production Ikiranga Ikiranga

by Chin Hock Cong

Client: Creator Design Studio

Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category

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Colors

The Design

About Half Production Ikiranga Ikiranga

Igice cya kabiri ni studio yo gufotora no gufata amashusho. Kuringaniza hagati yo gucana nigicucu nikintu bahora bashaka. Hagati aho, ibi nabyo bihura na filozofiya yabo yubuzima. Gufata impirimbanyi hagati ya kimwe cya kabiri nuzuye ni nko kwicisha bugufi no gukomeza kwiga, uburinganire hagati yimikorere no guhanga. Ikirangantego cyatewe inkunga nigikorwa cyo gusuka amazi. Iyo ikirahuri cyuzuye, nta mwanya uhari wo gutera imbere. Igikorwa cyo gusuka amazi gisa nkikintu twirukanye. Wicishe bugufi kandi ukomeze kwiga.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Half Production Ikiranga Ikiranga ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Half Production Ikiranga Ikiranga biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Half Production Ikiranga Ikiranga ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When the glass is full, there’s no space for improvement. The action of pouring the water seems to be something we’re chasing for.

Be humble and keep learning. Grasping the balance in between half and full. Just like we’re deliberating over the commercial/client’s need.
The whole visual identity revolves around the oval icon, shaped by the water form.
Tags: Branding, Graphic Design, Visual Identity
Production Technology: Visual Identity Design.
Design Challenge: The most challenging part which is also the fun part of the project is that you have to mingle with clients. So that I can get the inspiration I want to hear through comfortable conversations
Research: Everything was developed with a design project methodology that involved research on the client's thoughts and beliefs.
Inspiration: Half Production is a photography and videography studio.
The balance between lighting and shadow is something they always seek for. Meanwhile, this also coincides with their philosophy of life. Grasping the balance between half and full is just like being humble and keeping learning, the balance between function and creativity.

The logo is inspired by the action of pouring the water.
Project Duration: The project started in Dec 2021 and finished in Jan 2022 in Malaysia, Johor.
Operation Flow: Throughout the conversation with Half Production team members. I combine their beliefs and thoughts about their philosophy of life. And this has naturally become their visual identity.
Patents: Copyrights belong to Creator Design Studio, 2021-2022.
Team Members: Chin Hock Cong
Image Credits: Image #3:Photographer: Tai Shi Hong, Photo 2021
Image #4:Photographer: Tai Shi Hong, Photo 2021