Joy of Playing Umumaro w'Ibanze: Ikimenyetso cy'Ubucuruzi na Squared

Umushinga Joy of Playing Umumaro w'Ibanze: Ikimenyetso cy'Ubucuruzi wa Squared ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

BuronzeAmashusho· 2022

Joy of Playing Umumaro w'Ibanze: Ikimenyetso cy'Ubucuruzi

na Squared

Umukiriya: Balin

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho

15,918

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #140424

Menya Nonaha Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Joy of Playing Umumaro w'Ibanze: Ikimenyetso cy'Ubucuruzi

Umwandiko w'Igitabo: Joy of Playing ni ikimenyetso cy'ubucuruzi cyakozwe kuri Balin, isosiyete ikora ibikinisho by'abana. Iki kimenyetso kigizwe na logo, ibikoresho by'ubucuruzi, uburyo bwo gupakira, n'amabara n'imisusire y'ibikinisho n'inyuguti z'ibikinisho. Ururimi rw'amashusho ni ururimi rworoshye, rukoresha imisusire yoroheje, amabara make yatoranyijwe, n'amashusho y'ubuhanzi bwa aquarelle (watercolor). Buri nyuguti y'ikikinisho ifite izina n'inkuru byayo, bikaba bifasha abana kubaka umubano w'urukundo n'ibikinisho. Ibikoresho byatoranyijwe birimo ibiti, ibiti bikoze mu mabaye (plywood), impapuro, ipamba karemano (organic cotton), n'amarangi akozwe mu mazi no mu bimera.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Joy of Playing Umumaro w'Ibanze: Ikimenyetso cy'Ubucuruzi ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Joy of Playing Umumaro w'Ibanze: Ikimenyetso cy'Ubucuruzi biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Joy of Playing Umumaro w'Ibanze: Ikimenyetso cy'Ubucuruzi ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Balin is a brand offering beautifully crafted toys that educate, inspire and delight.

We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.
Ibibazo Fatizo: branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
Ikoranabuhanga ryo Guteza Imbere: All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
Ikibazo cy'Ishusho: The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
Ubushakashatsi: The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
Ibyatumye Habaho: Balin is a brand with purpose.

Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.

They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations.
Igihe cy'Umushinga: The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
Uburyo bw'Imikorere: All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
Abagize Itsinda: Creative Director - Yana Okoliyska