Enable Change Kwemerera Impinduka by Squared

Enable Change Kwemerera Impinduka by Squared is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Amashusho Competition Category.

IcyumaAmashusho· 2022

Enable Change Kwemerera Impinduka

by Squared

Client: Isabelle Laporte

Igihembo cya A' Design Award cy'icyuma Winner in Amashusho Category

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Verified Award Winner
Verify Award Status for #140542

Menya Nonaha View at A' Design Award Press Release Award Badge

Colors

The Design

About Enable Change Kwemerera Impinduka

Kwemerera Impinduka ni ikimenyetso cy'ubucuruzi cyakozwe ku bw'umuntu w'umwuga ukora mu icungamutungo ry'impinduka. Iki kimenyetso gikoresha uburyo bworoheje, ivanga ry'imisusire mikomeye n'ibara rimwe rirabagirana. Ikimenyetso cya logo gihuza inyuguti I na L n'ikimenyetso cy'ubuziraherezo, kigereranya ubugenzuzi. Imisusire y'inyuguti yatoranyijwe kugira ngo igaragaze impinduka, ifite imiterere ihinduka n'imihindukire igenda neza hagati y'imirongo minini n'imito. Amabara akoreshwa ni make kandi imiterere ya grafike ni yoroheje. Igishushanyo n'iterambere ryaryo byafashe hafi amezi abiri mu mwaka wa 2021.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Enable Change Kwemerera Impinduka ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Enable Change Kwemerera Impinduka biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Enable Change Kwemerera Impinduka yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A minimalistic approach with a bold type combination and a vibrant color says it all. It is a graphical representation of the ability to get results by knowing where you want to go and having the right attitude during the way.
The logo symbol is a combination of her name and surname first letters "I" and "L" and the symbol of eternity, representing inclusion.
Tags: branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
Production Technology: We explored different typefaces that would fit into the concept of change. Shapes that change and evolve, fluid and hard transitions between thick and thin, keeping the color scheme reduced.
Design Challenge: What is most important for a brand is the perception of it. The hardest part was to keep all designs in a very reduced color scheme and flat graphic style at the same time communicate the brand essence.
Research: The research we performed was around the concept of change. We explored everything that changes and evolves, keeping the visual representation of it pretty simple - letters and shapes that change throughout.
Inspiration: Isabelle Laporte is a professional working in the Change Management. She is focusing on consulting, coaching and training always working together with her customers to empower them and further develop their competences. The main inspiration for us as a design team and what is the base of the logotype and identity created is the concept of inclusion.
Project Duration: The design and development of this brand identity took around 2 months in 2021.
Operation Flow: The identity is clean, bold and straightforward. A graphic representation of the ability to get results by knowing where you want to go and having the right attitude during the way. Not afraid of anything.
Team Members: Creative Director - Yana Okoliyska