Wan Shan Jiu 5696 Gupfunyika kwa Baijiu by Zhang Yanhui

Wan Shan Jiu 5696 Gupfunyika kwa Baijiu by Zhang Yanhui is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.

IfezaIpaki· 2023

Wan Shan Jiu 5696 Gupfunyika kwa Baijiu

by Zhang Yanhui

Client: Wuhan Pufine Creative Technology Co., Ltd.

Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category

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Colors

The Design

About Wan Shan Jiu 5696 Gupfunyika kwa Baijiu

Wan Shan Jiu 5696 ni igishushanyo cy'ipfunyika ry'inzoga y'Abashinwa yo mu rwego rwo hejuru izwi nka Baijiu, igenewe isoko mpuzamahanga. Icupa rifite ishusho ya mpandeshatu ikomeye kandi ihamye. Iyo shusho ya mpandeshatu ihuza ibintu by'imitako by'ubwubatsi bwa kera bw'iburengerazuba n'igitekerezo cy'iburasirazuba kivuga ko gatatu ari yo mvano y'ibintu byose byo ku isi. Amashusho y'ibimenyetso bizwi cyane ku isi akozwe mu buryo bw'ibirundo bifite ubujyakuzimu akikije icupa, agasa nk'ayerekana urugendo ruzenguruka isi. Ikirango cy'icyuma cyabajwe kigaragaza ubwiza bw'iki gicuruzwa. Agasanduku k'impano n'icupa byombi bishobora kubikwa no kwerekanwa.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Wan Shan Jiu 5696 Gupfunyika kwa Baijiu ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Wan Shan Jiu 5696 Gupfunyika kwa Baijiu biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Wan Shan Jiu 5696 Gupfunyika kwa Baijiu ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a high-end Chinese Baijiu with a purpose for overseas, it combines cultures of eastern and western together. The triangular bottle, solid and stable, which reveals the blend of the triangle decorative elements of western architecture and "Three begets all things of the world" of eastern thought. The beliefs of both western "Knight" and eastern "gentleman" are presented by a 3D metal badge, reflecting its high quality. To be surrounded by the images of worldwide landmarks on the bottle, which express the hope to spread abroad and communicate with the world.
Dimensions & Packaging: Gift Box Size:325*155*115mm
Bottle Size:248*82mm
Tags: Shanghai, Chinese Baijiu, Classical Building, Packaging Design, Triangular Bottl
Production Technology: The triangular bottle, solid and stable, full of infinite possibilities. To be surrounded by three-dimensional relief of the world-famous landmarks on the bottle, it produced a visual and emotional association of travelling around the world, highlighting the theme of globalization. The stereoscopic carved metal badge reflects the quality and grade of the product.
Design Challenge: As a high-end Chinese Baijiu that starts from Shanghai and promotes to the international market, the biggest challenge is to explore the differences in similar products and combine the characteristics of Shanghai urban culture to find a way to integrate the different cultural fields of the East and the West.
Research: It is easy to arise homogeneous competition in Baijiu market of China. As a global oriented high-end product, the new breakthrough and direction are required to find out. When we see western triangular patterns are found on ancient Chinese pottery of 3000 years ago, while the Louvre Museum adopts the design of the Pyramid, all of them crossed the boundaries of time, space, culture and art, and brought inspiration as well as the bold attempts and challenges of the design.
Inspiration: There are fifty-two classical foreign-built buildings with a history of more than one hundred years standing on Shanghai Bund, which prove that the cultures, arts and products of different countries and regions can be integrated with each other. Get inspiration from western classical architecture while integrate eastern and western cultures, this product would start its journey from this eastern city and get a worldwide market.
Project Duration: The project started in Nov.,2021 in Wuhan and finished in June,2022 in Wuhan.
Operation Flow: It would naturally arouse the attention and emotional resonance of the users as it combined the landmark with the product, which could boost the spread and promotion when it associated with urban culture, architectural environment, art exhibitions, commemorative activities and tourism. Both the packing box and bottle could be used for display and present as a work of art or collection with little discard and waste.
Team Members: Creative Director: Zhang Yanhui
Designer: Xiang Shasha
Illustration：Wang shijie
Technical director: Zhou Xiaoli
3D Scene Rendering：Luo Kang
Image Credits: Xiang Shasha
Wang shijie