Altitude Series Ikirango cya Divayi na Yanhui Zhang

Umushinga Altitude Series Ikirango cya Divayi wa Yanhui Zhang ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2023

Altitude Series Ikirango cya Divayi

na Yanhui Zhang

Umukiriya: Wuhan Pufine Creative Technology Co., Ltd.

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

23,683

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #141117

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Altitude Series Ikirango cya Divayi

Altitude Series ni ikirango cya divayi cyakozwe ku madivayi aturuka mu karere ka Shangri-La kandi cyahumekewe n'amakarita y'ubutunzi yo mu nkuru z'ubushakashatsi. Iki kirango gikoresha ikarita y'uburebure bwo hejuru y'inyanja kugira ngo cyerekane uburebure buri hejuru n'umurongo w'isi uri hasi w'agace divayi ihingwamo. Imirongo ihuza ahantu (coordinates) n'imibare y'uburebure byerekana ubuziranenge n'urwego rwa buri divayi. Amabara atatu yerekeza ku bidukikije byo muri ako gace: ifeza igereranya urubura, ubururu bugereranya ikiyaga, umukara ugereranya ikirere cya nijoro. Imirongo ihuza ahantu ya zahabu yazamuwe gato ituma buri rwego rumenyekana byoroshye. Icapa rikoresha imirasire ya ultraviolet ryakoreshejwe ku rupapuro rwihariye rufite uduce twagoramye tworoshye tugarura urumuri.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Altitude Series Ikirango cya Divayi ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Altitude Series Ikirango cya Divayi biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Altitude Series Ikirango cya Divayi ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Shangri-La, a treasure producing area for wine as it features the unique geographical location of high altitude and low latitude. The unique creativity of "altitude map" used for the product reflects the theme of the product directly. The quality and grade of the wine are implied by the coordinates and figures of the altitude, which could further promote users to study and discover the secret of the treasure.
Ibipimo n'Ipaki: Width: 90MM, height: 95MM
Ibibazo Fatizo: Shangri-La, treasure, map, poster, wine, packaging design
Ikoranabuhanga ryo Guteza Imbere: The texture of touching comes from curved lines of tiny particles as a special paper used for the UV printed label, which could produce different light refraction effects and a sense of an improved quality of the product is presented. Three colors of label correspond to local environment, silver for snow, blue for lake and black for night sky. The slightly convex golden coordinates indicate to the altitude and represent different grades, which makes it easy to display and identification.
Ikibazo cy'Ishusho: The most difficult part of this design project is to reflect the core selling points of the product on the design theme while maintaining the mystery, scarcity and exclusivity of it and, to show out the product and guide the consumers to understand and discover the story behind the product at the same time.
Ubushakashatsi: The most important condition to determine the quality and grade of wine is the natural environment of grape producing areas. It is easy to get homogenization when most of the similar products are expressed by drawing the scene of the local ecological environment. But an unexpected result might be come out while the consumers are lead to search and discover the story behind the product by themselves and the design itself needs to create some unexpected imagination actually.
Ibyatumye Habaho: Shangri-La means "the sun and moon in the heart" in Tibetan. Its unique geographical location and natural environment make it a desirable and mysterious holy land. There are many mysterious treasures worth exploring and discovering. The design is inspired by the "Treasure Map" in mysterious legends and adventure movies and, as we know that the more mysterious and rare the "treasure" is, the more it could inspire people to explore and search.
Igihe cy'Umushinga: The design of the project began in Wuhan in June 2021 and was completed in Wuhan in August 2021. The project will be launched in China in October 2021.
Uburyo bw'Imikorere: Different figures and coordinates of the altitude are marked to maintain the mystery and exclusivity in the form of "altitude map", which could stimulate the users to explore and discover the secrets of the wine treasures, and promote the development and dissemination of resources of tourism and cultural as well.
Abagize Itsinda: Creative Director: Xia Ling
Designer: Wang Yang
Abafotoye: Creative Director: Xia Ling