Gensyn Intellectual Property Igishushanyo cya Logo by Gu Jin is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Amashusho Competition Category.

IfezaAmashusho· 2023

Gensyn Intellectual Property Igishushanyo cya Logo

by Gu Jin

Igihembo cya A' Design Award cya Ifeza Winner in Amashusho Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Gensyn Intellectual Property Igishushanyo cya Logo

Gensyn Intellectual Property ni ikirango cyakozwe ku bw'isosiyete itanga inama mu by'umutungo bwite mu by'ubwenge. Iki kirango cyakozwe mu buryo budasanzwe gishingiye ku nyuguti G, ari yo nyuguti ibanza ry'izina ry'isosiyete. Ishusho yacyo igizwe n'utumenyetso tubiri tw'amagambo asubirwamo (single quotation marks), kamwe k'ibumoso n'akandi k'iburyo, bishushanya itumanaho risobanutse n'ubujyanama hagati y'isosiyete n'abakiriya bayo. Ishusho rusange kandi yibutsa ingabo, bikaba bigaragaza kurinda umutungo bwite mu by'ubwenge. Imbibi z'ikirango zikurikiza ishusho ya kashe gakondo y'Abashinwa. Ibara ry'ubururu ryakoreshejwe mu kugaragaza iterambere rihamye.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Gensyn Intellectual Property Igishushanyo cya Logo ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Gensyn Intellectual Property Igishushanyo cya Logo biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Gensyn Intellectual Property Igishushanyo cya Logo ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This logo is abstractly evolved from the initial letter "G" from the enterprise's English name "Gensyn”, it consists of left and right abstract single quotation marks, which means smooth communication and consultation between the enterprise and customers. The overall form is also like a“Shield” highlighting the industry characteristics of intellectual property protection. This logo is shaped by the outline of a traditional Chinese seal, and the use of blue color symbolizes the vision of steady development.
Tags: Logo, Brand, Visual, Gensyn
Design Challenge: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the client to mainly use abstract shield to express the protection attribute of their brand intellectual property.
Research: We researched the background of the company, the nature of the industry, the scope of the company's main business, and the culture of the company, which we integrated into the brand image.
Inspiration: Inspiration comes from "shield", that can guarantee security, it means "Gensyn Intellectual Property" can protect your Intellectual Property security. My work through asymmetric form, seek independent expression of personality in "positive and negative shape" and "blank space", which not only conforms to traditional aesthetic, but also innovatively interprets the concept of "consulting service", fully expressing the needs of the brand.
Project Duration: It took one month to complete the design in Beijing, China
Operation Flow: LOGO lets people see its industry attributes immediately, so that playing a very good brand communication effect.
Team Members: Gu Jin