Anlan Branding Umumenyekano w'Ikirango na Haiwen Yang

Umushinga Anlan Branding Umumenyekano w'Ikirango wa Haiwen Yang ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

IcyumaAmashusho· 2023

Anlan Branding Umumenyekano w'Ikirango

na Haiwen Yang

Umukiriya: Anlan

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Amashusho

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #141858

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Anlan Branding Umumenyekano w'Ikirango

Anlan Branding ni umumenyekano w'ikirango wakozwe ku bw'ikirango cy'ibikoresho by'ubwiza. Uyu mumenyekano wateguwe kugira ngo ugume umenyekana mu buryo butandukanye bwo gukoresha. Imiterere y'inyuguti ifite impembe zoroheje zizengurutse, mu gihe imisusire y'inyuguti muri rusange igumana ubworoshye n'ubusukure. Igishushanyo cy'indabyo gikomoka ku nyuguti A gishushanya igitekerezo cy'ubwiza, naho igice cyabazwe neza muri iyo nyuguti A gihuza ikoranabuhanga n'ubuhanzi. Ibara ry'umuhengeri (purple) ni ryo ribara ry'ingenzi ry'ikirango. Uyu mumenyekano ukoreshwa ku bikoresho by'ibiro ndetse no mu buryo bwo gupaka ibicuruzwa, kandi hari amabwiriza ashyigikira gukoresha uyu mumenyekano mu buryo buhamye kandi buhoraho.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Anlan Branding Umumenyekano w'Ikirango ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Anlan Branding Umumenyekano w'Ikirango biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Anlan Branding Umumenyekano w'Ikirango yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The design reshapes ANLAN identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of a modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern irratived from letter A blooms a new gesture to interpret the meaning of beauty. Purple color as branding main color is brave and bright. We hope new identities change the inherent perception of women beauty brand and lead to a more independent feeling.
Ibipimo n'Ipaki: The coordinated images were applied to all physical stationery system and package system.
Ibibazo Fatizo: Brand Identity, Branding, Visual Identity, Logo, Typeface, Experience
Ikoranabuhanga ryo Guteza Imbere: In order to make the brand to convey the aesthetics while showing sufficient modern independence “feeling”, we deliberately downplayed the importance of symbolic flower pattern and decided to remove the colors in the logo. We balanced the tension between "rigidity/ttechnology" and "softness/feminine".
Ikibazo cy'Ishusho: In the process of designing, challenge is looking for the right portion between gentleness and strength. We want to convey the message that enjoying the use of these beauty devices to renew youself and show charmy confidence. We verified the degree of rounded corners of the logotype, the portion of red and blue in the sensitive purple main color, and the ratio of graphics and text, all of which must be in line with the feeling of combining rigidity and softness. Managing this sense is also a challenge, for which we have designed guidelines and various application formats so that customers can do it themselves.
Ubushakashatsi: In Japan, the beauty brands were always designed in a gentle, feminine language. Curved shapes, pink or champagne visual colors flooding the market. As an emerging beauty brand, ANLAN needs to break through the inherent market atmosphere and bring new feelings to modern consumers.
Ibyatumye Habaho: In this new identity, we find the letter A can be a stable but also gentle symbol. The just right cut in letter A reveals brand value: technology and aesthetics are more perfectly matched, creating more possibilities and experiences for clients. It matches user's understanding and feeling of the new look of ANLAN.
Igihe cy'Umushinga: The project began in Shenzhen, China in April 2021 and was delivered to the client in January 2022.
Uburyo bw'Imikorere: The new identity shows the charm of modern beauty, and the inclusive design is easier to apply, helping brand to convey their attitude. It has proven to make the brand simple, clear and straightforward, and users can easily associate the visual identity with the products offered, identify it and use it.
Patente: Shenzhen Baselab Technology Ltd.
Abagize Itsinda: Designer: Haiwen YANG
Designer: Jiang Liang Li
Designer: Meng Yao Yu
Designer: Wei Wei Chen
Designer: Zi Xun Meng
Abafotoye: Shenzhen Baselab Technology Ltd.