Vivo X80 Kwamamaza hanze (Ubukangurambaga bwo Kwamamaza hanze) by Output

Vivo X80 Kwamamaza hanze (Ubukangurambaga bwo Kwamamaza hanze) by Output is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Ifeza in Kwamamaza Competition Category.

IfezaKwamamaza· 2023

Vivo X80 Kwamamaza hanze (Ubukangurambaga bwo Kwamamaza hanze)

by Output

Client: Output

Igihembo cya A' Design Award cya Ifeza Winner in Kwamamaza Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Vivo X80 Kwamamaza hanze (Ubukangurambaga bwo Kwamamaza hanze)

Vivo X80 ni ubukangurambaga bwo kwamamaza hanze bwakozwe mu rwego rwo kwamamaza urukurikirane rwa telefoni zigezweho. Aho gukoresha ekrani ya 3D itagira amadarubindi ishyirwa hejuru ku nyubako, ubu bukangurambaga bukoresha ekrani nini ishyirwa hasi ku butaka, ku buryo abareba bashobora kureba bari hafi cyane. Ibiyirimo biteguwe mu bice birindwi kandi byerekanywe i Shenzhen na Xian. Radari ebyiri hamwe n'ikoranabuhanga rifata umubiri w'umuntu bikurikirana aho abareba bari n'imigendekere yabo, ku buryo amashusho asubiza ibikorwa by'abareba. Ikoranabuhanga rya laser projection ni ryo rikoreshwa mu kwerekana amashusho.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Vivo X80 Kwamamaza hanze (Ubukangurambaga bwo Kwamamaza hanze) ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Vivo X80 Kwamamaza hanze (Ubukangurambaga bwo Kwamamaza hanze) biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Vivo X80 Kwamamaza hanze (Ubukangurambaga bwo Kwamamaza hanze) ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design company created a seven-act massive naked 3D digital advertisement for The Vivo X80 series of phones, erected giant screens on the streets of Shenzhen and Xi'an to present an imaginative and well-made scene, and broadened the dimension and texture of brand communication. Will lead the audience into a visual complex composed of technological means, incredible audio-visual experience, rich content presentation, and accurate concept transmission.
Dimensions & Packaging: We select the most critical and influential outdoor places and set up giant screens directly on the ground for the audience to watch closely. Two radars are built to accurately grasp the position and movement of the audience with human body capture technology, driving the interaction between the content and the audience, making naked-eye 3D more than a visual spectacle.
Tags: Naked eye 3d, Interactive, Epic, Innovation, Creative
Production Technology: Laser projection technology, 3D naked eye technology.
Materials: Engineering projector, fusion controller, Rea frame, generator.
Design Challenge: How to bring the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and accurate concept transmission.
Research: How to find the right screen to be erected directly on the ground for viewers to watch closely. At the same time, it is necessary to capture the position and action of the audience and drive the content to interact with the audience so that the naked-eye 3D is not a visual spectacle but a better landmark for opening photos and interactive entertainment. In the end, it was decided to erect giant screens on the streets of Shenzhen to attract more people.
Inspiration: Instead of the stereoscopic screen on the traditional naked-eye 3D building, create a giant floor screen cube. At the same time, the built-in radar, human body capture, and other technologies drive the content to interact with the audience so that the naked-eye 3D will not be a visual spectacle but also can interact with it, become the landmark of the new Internet celebrity card.
Project Duration: The project started in March 2022 and finished in April 2022, and was exhibited in Shenzhen and Xian at the same time.
Operation Flow: Through imaginative and well-made scenes, it broadens the dimension and texture of brand communication, bringing the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and precise concept transmission.
Image Credits: Photographer: Xujie Yan