Tathra Eco Camp Ikiranga Ikiranga by Amanda Dempster

Tathra Eco Camp Ikiranga Ikiranga by Amanda Dempster is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Amashusho Competition Category.

IcyumaAmashusho· 2023

Tathra Eco Camp Ikiranga Ikiranga

by Amanda Dempster

Client: Amanda Dempster

Igihembo cya A' Design Award cy'icyuma Winner in Amashusho Category

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tathra Eco Camp Ikiranga Ikiranga

Nyuma yo gusenywa n’umuriro wangiza muri Ositaraliya, Inkambi ya Tathra Eco yari ikeneye indangamuntu yikigereranyo ivuga amateka yubuzima bushya, amateka, no kwibizwa mu bidukikije. Ba nyir'ubwite bashakishije inzu yerekana ibiranga amateka yihariye mu gihe banubahiriza akamaro k’umuco ndetse n’ubushake bwabo mu bukerarugendo bushingiye ku bidukikije. Ibiranga ibishushanyo mbonera hamwe nibihagararirwa byerekana ubwiza bwikigo kandi tunashimira ahantu nyaburanga hashyizweho impeta y'ibiti ishushanya hamwe na gahunda idasanzwe y'amabara agereranya gukura, amateka, no kuvugurura aho ujya.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Tathra Eco Camp Ikiranga Ikiranga ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Tathra Eco Camp Ikiranga Ikiranga biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Tathra Eco Camp Ikiranga Ikiranga yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Following their destruction by the Australian bushfires, Tathra Beach Eco Camp embarked on a rebrand to creatively tell their story of rebirth and to relaunch their destination with a new hope and identity. The new brand needed to reflect their unique story, their destruction and hope, their lands rich cultural and indigenous roots, reflect their intensive rebuild, and their commitment to a renewed eco tourism experience.
A unique identity that reflected the natural priority of the destination and the vivid history of the renewed landscape was delivered.
Dimensions & Packaging: Comprehensive Brand Design Package & Products were designed, produced/printed & delivered, including:
Creative Concepts
Complete Style Guide,
Custom Designed Wordpress CMS Website,
Full Social media setup, launch
Social media ad campaigns & creatives
Social media launch posts campaign
Unique timer etched guest interactive digital guides
All physical signage
Branded promotional products & giveaways
Printed Stationery & Collateral
Tags: Brand Design, Logo Design, Eco Tourism, Tathra Beach Eco Camp
Production Technology: A range of avenues were explored in strategizing the creative direction for the brand. Color psychology principles were researched for values related to relaxation and tourism, whilst considerations were also made to the local fauna, wildlife, and the colors and material selections made for the new buildings. This ensured and online/ offline consistency of guest experience across the brand and stay.
The insights gained were translated and realised into a cohesive brand design featuring the 'tree rings of life/history' - that spans across typical brand elements, a unique website, social media, advertising and other mediums.
Design Challenge: The challenges in creating this brand were multifaceted. Previously run as a caravan park, and tragically destroyed by the Australian bushfires, this created an opportunity for the new owners to reinvent the destination to deliver a new and unique experience for guests. Delivering a brand and creative strategy that paid tribute to the story of the location and honoured the cultural significance and history of the land, whilst also engaging new guests about the future was a great challenge.
Research: In development and realisation of the strategy for this brand, a number of factors were evaluated: colour psychology values and their relationship to the brand values, competitor marques and identity to ensure unique placement and positioning, and the form, colours, materials and planning of the rebuilt physical spaces, buildings and physical landscape were considered to ensure a digital and physical consistency of brand and identity.
Inspiration: With a rich story of rejuvenation following fires, this Eco Camp and Tourism Destination needed a symbolic brand that represented their various stages of history, their rich cultural connection, and the changes the physical landscape had endured.
The tree 'rings of life' were chosen as the symbol to represent the locations history of growth and rebirth, and to reflect the unique eco experience the destination delivers. In doing so the brand has been set apart from the traditional leaf or gecko icons commonly represented in eco tourism branding.
Project Duration: The project started in Early 2021, with brand launched in July 2022 for pre-opening campaign to support December opening.
Operation Flow: The resulting brand delivered a style of identity not before seen in the Australian Eco Tourism Space. The elements of the brand were adapted across various production mediums and in pleasing variations to meet form of purpose. Eg, high contrast ads and simple representation for physical signage, Contrasting variations and adaptions for visual interest on social media etc.
Patents: Copyrights belong to Tathra Beach Eco Camp and Holiday Brands For Trademark (2021)
Team Members: Amanda Dempster
Image Credits: Photography Credits: Wes Alan & Tony Harrington (2021)
Illustration & Creative Brand Design Credits: Amanda Dempster (2021)