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China Qing Ipaketi y'Ikinyobwa cy'Icyayi by Dingding Li

China Qing Ipaketi y'Ikinyobwa cy'Icyayi by Dingding Li is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.


BuronzeIpaki· 2023

China Qing Ipaketi y'Ikinyobwa cy'Icyayi

by Dingding Li

Client: The Soloist

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Verified Award Winner

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Colors

The Design

About China Qing Ipaketi y'Ikinyobwa cy'Icyayi

Icyayi cya Oolong nanone cyitwa Qing Tea mu Bushinwa, ni yo mpamvu cyitiriwe China Qing. Icupa cy'icyayi cyoroshye kandi gizengurutse, igifuniko cy'icupa cyera hamwe n'icupa cy'ibara ry'ubururu-orange bifise ibimenyetso bito by'Ubushinwa n'Icyongereza bya China Qing. Iyo akarango kashyizwe, ni ibinyobwa bibiri by'icyayi bigaragara; iyo akarango gahishe, ni ibinyobwa bibiri bisokorwa. Iyo ufunguye igifuniko ukanywa kimwe cya mbere, icyayi gisokorwa kandi giryoheye cyabuze igihe kirekire gikubiyemo uburyohe bworoheje cyangwa bukomeye bw'icyayi cya oolong, bikakurura ako kanya ubutunzi bw'uburyohe, hanyuma bukagaruka buhoro buhoro ku bisanzwe, ahari ko ari uburyohe bw'ubuzima.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

China Qing Ipaketi y'Ikinyobwa cy'Icyayi ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. China Qing Ipaketi y'Ikinyobwa cy'Icyayi biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. China Qing Ipaketi y'Ikinyobwa cy'Icyayi ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Oolong Tea is also known as Qing Tea in China. It is a kind of tea unique to China. The smooth and round tea bottle, white bottle cap and turquoise-orange bottle are engraved with the subtle Chinese and English marks of China Qing. The transparent bottle bottom shows two kinds of tea colors: Mild and Concentrated. When the labels are given, there are two explicit and elegant tea drinks; when the labels are hidden, there are two mysterious and limpid drinks.
Dimensions & Packaging
Bottle size: Diameter 60mm x Height 180mm
Single label size: Length 220mm x Width 60mm
Gift box size: Length 41mm x Width 26mm x Height 63mm
Tags
tea, packaging, Chinese, beverage, branding
Production Technology
PET polyester bottle cap and bottle body, partial spot color screen printing and laser engraving. Environmentally friendly art paper, spot color printing, partial hot silver process.
Design Challenge
China Qing was defined as a intellectual and minimalist style at the beginning of its creation, but most of the bottled tea in the market already has a stereotyped image, which requires more accurate creative extraction and visual expression to present a simple and refreshing design. Finally, after constant speculation and repeated practice, this effect was achieved.
Research
All the creative elements of China Qing strive to provide a new visual presentation method and more cultural integration for the market of similar products, further thinking about the phenomena existing in modern society, relying on the traditional tea culture, integrating into a new visual language and way of experience, and hoping to have new inspiration.
Inspiration
"Bodhi is fundamentally without any tree, the bright mirror is also not a stand. Fundamentally there is not a single thing, where could any dust be attracted?" This poem is from the "Bodhi Buddhist Hymn" of the Tang Dynasty in China. You can gently remove the label and faithfully keep the high light. The mild and concentrated fragrances are all in the artistic mood. These are the inspirations for China Qing.
Project Duration
The project started in May 2022 and completed on June 2020, Shanghai.
Operation Flow
Round and smooth bottle body, whilst exquisite to the touch. Delicate details of printing and laser engraving, reflect the strict quality requirements of brands and products. Removable labels provide consumers with a new experience and visual presentation, thereby deepening the memory of the product.
Team Members
Designer: Li Dingding
Image Credits
Designer: Li Dingding

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