Scaling Inc Umwihariko w'Ikirango by Yanming Chen

Scaling Inc Umwihariko w'Ikirango by Yanming Chen is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Amashusho Competition Category.

IcyumaAmashusho· 2023

Scaling Inc Umwihariko w'Ikirango

by Yanming Chen

Client: Scaling Inc

Igihembo cya A' Design Award cy'icyuma Winner in Amashusho Category

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Verified Award Winner

Verify Award Status for #143781

View at A' Design Award Press Release Award Badge

Colors

The Design

About Scaling Inc Umwihariko w'Ikirango

Scaling Inc ni umwihariko w'ikirango wateguriwe ikigo cy'itangazamakuru. Ikirango (logo) ni urusobe rumwe rw'imiterere igizwe n'ibishushanyo bitandatu (hexagon) bitanu. Igishushanyo cy'ubutandatu kiri hagati kigereranya ikigo kandi kigaragazwa mu buryo bwihariye muri urwo rusobe. Ibishushanyo by'ubutandatu bidasanzwe bituma ikimenyetso kigaragara nk'igikoresho cy'imashini (gear) cyangwa nk'inzuki. Uyu mwihariko wakoreshejwe ku bikoresho by'ibiro, amaposteri, impapuro z'ubwikorezi n'amasashi, byombi ku mikorere yo kuri interineti no hanze yayo. Amabara arambuye n'imiterere yoroheje y'ibipimo (geometric patterns) byatoranyijwe nyuma y'ibiganiro n'amatsinda y'inyigo hamwe n'ubushakashatsi bunini. Iyi gishushanyo igaragaza ubushobozi bwo gukora vuba, kwihuza n'ibihe, ndetse n'iterambere.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Scaling Inc Umwihariko w'Ikirango ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Scaling Inc Umwihariko w'Ikirango biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Scaling Inc Umwihariko w'Ikirango yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Scaling Inc is a cutting-edge media company that utilizes scalable technologies and novel tools to generate advertisements and marketing campaigns. The logo design is composed of polygon-shaped lattices. In this case, the campaign for Scaling includes stationery set design, poster design, and other accessory designs. The design of gear-feeling matrix lattices with a hexagon dot in the middle illustrates that SCALING is a team player that values the benefits of all members within its network and provides win-win opportunities to its clients.
Dimensions & Packaging: The Scaling logo was created by using Adobe Illustrator and Photoshop. The design is adapted in web and print ads, such as stationery sets, posters, wallpaper, bags, etc. They can efficiently make online and offline campaigns with their unique and vivid design.
Tags: Branding, Campaign, Modern, Geometric, Logo, Packaging, Visual Identity, Graphic Design
Production Technology: Photoshop, Illustration, and Digital Design
Design Challenge: Scaling wants to reflect its characteristics and objectives through graphics. The challenge is how to send the correct message effectively. First, the logo itself demonstrates the four cornerstone values of Scaling. Then the choice of gear-like bee shape and the digital network/hive, made by repetitions of logo and shown on accessories, convey the idea of Scaling playing a key role within the network and brings solid services/products to its customers just like bees in a hive and gears in a machine.
Research: The research is conducted around the study of the Scaling Inc case. The objective is to design the logo that helps build brand identity and recognition. The research methodology is based on a combination of waterfall and agile styles. The combined methods enabled me to gradually accomplish the objective by repeating the waterfall model on each more minor phase of the agile model. With the information given about the Scaling Inc case, the design was revised like software updates to match the need of Scaling Inc better and eventually perfect itself. Further data collection was conducted through focus group interviews and large-scale surveys with participants of target audiences and company affiliates. The result indicated that simple graphics like polygons and futuristic icons that relate to technology were most popular. Based on the research results, the design was finalized and received positive feedback, mainly about how the logo reflects the company objective and helps attract target clients.
Inspiration: The overall design focuses on identifying and emphasizing the meaning of scaling at Scaling Inc. Scaling represents efficiency, adaptability, fast growth, and novelty. The logo design is a single matrix lattice composed of five hexagons. The central hexagon represents the company itself standing out and getting highlighted. Moreover, the choice of non-regular hexagon shape is to make the lattice into a gear-like bee form which both emphasizes the values of Scaling Inc and its goal to create benefits for everyone within the network.
Project Duration: The project starts on June 1st, 2022, in the United States of America
Operation Flow: In the media company field, creating a good campaign must understand who the audience is and what the audience wants. Based on focus group interviews and large-scale surveys, vivid colors and unique patterns could attain more attention from target users and portray the characteristics of the company. The overall design offers the audience a sense of simple, straightforward, avant-garde, and futuristic connection to the brand, representing the Scaling and its products.
Image Credits: Yanming Chen