Tongming Vision Correction Ikirango by Kuaiyu Tang

Tongming Vision Correction Ikirango by Kuaiyu Tang is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Amashusho Competition Category.

IfezaAmashusho· 2023

Tongming Vision Correction Ikirango

by Kuaiyu Tang

Client: Shanghai Tongming Vision Correction Center

Igihembo cya A' Design Award cya Ifeza Winner in Amashusho Category

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Verified Award Winner

Verify Award Status for #144198

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Colors

The Design

About Tongming Vision Correction Ikirango

Tongming Vision Correction ni ikirango cyakozwe ku kigo cyo gukosora ubushobozi bwo kureba ku rubyiruko n'abana. Izina Tongming risobanura mboni n'urumuri, ku buryo mboni y'ijisho yakoreshejwe nk'ikintu nyamukuru mu igishushanyo. Mboni eshatu zifite urwego rutandukanye rwo kugaragara neza zateguwe mu murongo ugaragaza uburyo bwo gukosora kuva mu kutagaragara neza kugera ku kugaragara neza. Iki kirango gikoreshwa ku dukarita tw'akazi, amakayi n'amapano yamamaza. Udukarita tw'akazi n'ibindi bikoresho bisanzwe byacapwe ku mpapuro zidasanzwe, mu gihe amapano yamamaza akoresha ibikoresho by'amafoto byo hanze.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Tongming Vision Correction Ikirango ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Tongming Vision Correction Ikirango biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Tongming Vision Correction Ikirango ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear.
Dimensions & Packaging: Size of business card, width 90mm x height 55mm, size of note, width 210mm x height 285mm, etc
Tags: Logo design, business card design, memo design, poster design, website design, etc
Production Technology: The business card and the casual set are special paper, and the poster uses outdoor photo materials.
Design Challenge: To develop a project, the enterprise name is very important and needs to be more relevant to the industry. Generally speaking, it is very difficult to challenge the enterprise name and industry. The design should be internationalized according to the form and style as much as possible to capture the symbols in the industry,
Research: The center relies on the latest ophthalmic technology of Tongren Hospital, according to the principle of "three linkage" of binocular vision, uses pure physical training methods, and does not inject, take medicine, or touch the eyes. It is safe and risk-free. It is specialized in correcting myopia, hyperopia, amblyopia, astigmatism, and squint of young people. The technology is advanced and the effect is remarkable.
Inspiration: Tongming Vision Correction Center is a national chain organization specialized in correcting the vision of young people and children.
The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear.
Project Duration: The longest time of the project is spent on the logo. The purpose is very clear. A good image system is required. First, a good logo is needed. Then, the development of graphics is assisted. Then, some evolution and plasticity are done. The whole time can be completed in half a month.
Operation Flow: The project took half a month to complete.
Team Members: Kuaiyu Tang