Spot On Kwishyiriraho Urumuri na Responsive Spaces and Michael Holzer

Umushinga Spot On Kwishyiriraho Urumuri wa Responsive Spaces and Michael Holzer ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cya Zahabu mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ibigaragazwa.

ZahabuIbigaragazwa· 2023

Spot On Kwishyiriraho Urumuri

na Responsive Spaces and Michael Holzer

Umukiriya: Creative Region / City of Linz

Uwatsinze Igihembo cya A' Design Award cya Zahabu mu Cyiciro cya Ibigaragazwa

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #144465

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Spot On Kwishyiriraho Urumuri

Amaduka yubucuruzi yubusa ararambiranye. Cyane cyane kubera icyorezo cya Covid-19 cyamaduka yubusa iduka ryabaye ikibazo cyihutirwa mumujyi wa Linz. Ariko byumwihariko, ahantu hanini mumujyi wose, iyo myanya nayo ni ahantu haterekanwa gukoreshwa hashobora gukoreshwa neza hagati aho. Kubwibyo rero iduka ryamadirishya adasanzwe hamwe nigitekerezo cya & quot; Umwanya Kuri & quot; inyuma yacyo. Ibikoresho bitanga urumuri bihindura idirishya ryubusa mubikorwa byubuhanzi bidasanzwe, mugihe kandi bitanga ubucuruzi bwaho icyiciro cyigihe gito. Twebwe. Urukundo. Linz.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Zahabu

Spot On Kwishyiriraho Urumuri ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Spot On Kwishyiriraho Urumuri biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Spot On Kwishyiriraho Urumuri itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
Ibipimo n'Ipaki: The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
Ibibazo Fatizo: interactive installation, light installation, mobile interface, shop window, art installation, digital installation
Ikoranabuhanga ryo Guteza Imbere: The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted.
The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone.
The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website.
Ikibazo cy'Ishusho: It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
Ubushakashatsi: As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
Ibyatumye Habaho: The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows.

WE. LOVE. LINZ.
Igihe cy'Umushinga: Since August 2021 in Linz
Uburyo bw'Imikorere: As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
Abagize Itsinda: Creative Lead: Markus Pargfrieder
Design Lead: Michael Holzer
Projectmanager: Nazila Shamsizadeh
Development: Katharina Mayrhofer
Development: Martin Zeplichal
Development: Julian Reil
Web-Development & -Design: Andrea Maderthaner
Abafotoye: Photo Credits: Responsive Spaces
Video Credits: Eyup Kus