Gojaming Gupakira Amajus by Qichao An is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Ipaki Competition Category.

IcyumaIpaki· 2023

Gojaming Gupakira Amajus

by Qichao An

Client: Mornice Brand Design

Igihembo cya A' Design Award cy'icyuma Winner in Ipaki Category

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Verified Award Winner

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Colors

The Design

About Gojaming Gupakira Amajus

Gojaming ni ubushatswe bwo gupakira amajus atandukanye akamwa ku buryo bushya. Ipaki igizwe n'icupa rya PET rifite ikarita yashyizweho, rifite ubugari bwa milimetero 70, ubujyakuzimu bwa milimetero 35 n'uburebure bwa milimetero 200. Ibice by'ikirango cya Gojaming byaguwe kandi bikoreshwa nk'ishusho nyamukuru y'ipaki yose, bigatuma habaho isura y'ikirango imwe yunze ubumwe. Iyi soko ifite uburyohe butatu, kandi buri buryohe buhabwa ibara ritandukanye rihuye n'imbuto ijyanye. Amabara n'ibice by'imbuto bifasha abaguzi kumenya vuba buri buryohe.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Gojaming Gupakira Amajus ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Gojaming Gupakira Amajus biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Gojaming Gupakira Amajus yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Extract the elements of Gojaming's logo to expand the application again, and use this as the main vision of the entire package to form a unique visual identification symbol to achieve the unity of the brand's visual chain.
Dimensions & Packaging: Width 70 mm x Depth 35 mm x Height 200 mm
Tags: Branding, Packaging,Juice,Colorful,Beverage
Production Technology: Label plus PET bottle
Design Challenge: How to continue the unique elements of the Gojaming brand and deepen consumers' understanding of the Gojaming brand is an important topic of our design. At the same time, the product has three different flavors, and the choice of color is the focus of our design. All The unity of the visual image of the taste is also the focus of our consideration.
Research: Before designing, we did a lot of market research and analysis to understand the appearance and style of other similar competing products, and find the most suitable juice packaging design for Go
jaming. We hope that by continuing the elements in Gojaming's logo, consumers will have a deeper understanding of Gojaming. Brand awareness and understanding.
Inspiration: The design of the overall packaging adopts the color corresponding to the fruit element as the main color of the packaging, which is easy for consumers to have an intuitive association with the product. The application of the actual fruit element fits the freshly squeezed characteristics of the product, and cleverly combines Gojaming's Logo with the freshly squeezed product. Combine fruit.
Project Duration: The project started in September, 2021
Operation Flow: The packaging is divided into 3 different colors, corresponding to 3 different fruit flavors. At the same time, the changes of Gojaming's logo elements are applied in the packaging design, which enhances the brand's communication and memory.
Image Credits: Designer:Qichao An,2021.