Q Sky Pilates Ikirango cy'Ubuzima bw'Isosiyete by Yuanyuan Yang

Q Sky Pilates Ikirango cy'Ubuzima bw'Isosiyete by Yuanyuan Yang is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Amashusho Competition Category.

IcyumaAmashusho· 2023

Q Sky Pilates Ikirango cy'Ubuzima bw'Isosiyete

by Yuanyuan Yang

Client: Q Sky

Igihembo cya A' Design Award cy'icyuma Winner in Amashusho Category

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Verified Award Winner

Verify Award Status for #144502

View at A' Design Award Press Release Award Badge

Colors

The Design

About Q Sky Pilates Ikirango cy'Ubuzima bw'Isosiyete

Q Sky Pilates ni ikirango cy'ubuzima cyakozwe kuri sitidiyo ya Pilates. Inyuguti Q yashushanyijwe imeze nk'inyoni iguruka mu buntu mu kirere, ihuza izina rya sitidiyo n'umumaro wo kwiyoroshya, ubwigenge n'uburuhukiro. Iyi nyuguti imwe ikora nk'ishusho yigenga, kandi iyi nyuguti imwe igumana isano n'imisusire ikoreshwa mu izina ryuzuye ry'ikirango. Iki kirango cyashyirwa ku bimenyetso by'ahantu, imyenda y'imikino, ibikombe by'amazi n'amakarita y'ubunyamuryango, bikorwa hifashishijwe uburyo bwa gicapo bwa mudasobwa, gicapo bwa silika (silk screen) n'ubudozi. Ukwiyubahisha kw'ibara kuri buri gikoresho kwagenzuwe neza.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Q Sky Pilates Ikirango cy'Ubuzima bw'Isosiyete ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Q Sky Pilates Ikirango cy'Ubuzima bw'Isosiyete biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Q Sky Pilates Ikirango cy'Ubuzima bw'Isosiyete yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual image visualizes the first letter "Q" in English through associative language, like a bird flying freely in the sky, so as to echo the pleasant feeling conveyed by the Qingkong brand and Pilates; when the letter "Q" is presented independently , is a flying bird, and when the brand name is fully expressed, the overall font can still achieve a high degree of uniformity.
Dimensions & Packaging: Size according to specific object application
Tags: Pilates, sports, fitness, sky, bird
Production Technology: Mainly used in space signs and sportswear, water cups, membership cards and other carriers, the technology used is mainly digital printing, silk screen printing, embroidery.
Design Challenge: There is not much challenge, mainly because of the test of the fineness of the color on different carriers and the craftsmanship during the application process.
Research: Using intuitive visual effects, people perceive industry attributes and a relaxed atmosphere.
Inspiration: Pilates brings a sense of lightness, freedom and relaxation, as well as the imaginary of the sky in the name. Therefore, the combination of flying birds and the brand's initial letter "Q" can be used as an independent graphic without excessive design and destruction. The font tone of the overall name.
Project Duration: Starting in March 2022, the space will be imported in May, and the items will be produced in August. It will officially open on October 1.
Operation Flow: It is mainly based on the physical space display, and the requirements for color and lighting are relatively high, which will be related to people's associations with nature and the sky when they see the logo or visual image.
Patents: Trademark holder: Q Sky
Image Credits: Design，Feng Lei，2022