It Is In Your Genes Indangamuntu Ifite Imbaraga by Bianka Foldi and Robert Valoczi

It Is In Your Genes Indangamuntu Ifite Imbaraga by Bianka Foldi and Robert Valoczi is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.

BuronzeAmashusho· 2023

It Is In Your Genes Indangamuntu Ifite Imbaraga

by Bianka Foldi and Robert Valoczi

Client: Genecontact

Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About It Is In Your Genes Indangamuntu Ifite Imbaraga

Ikirangantego cyakozwe kuri serivisi ya genotyping, aho hashobora gutahurwa indwara zishobora guterwa. Kimwe nuburyo bwa ADN, igitekerezo cyo gushushanya nacyo cyubatswe kuri sisitemu ya code, cyane cyane code ya Morse yabugenewe igereranya inyuguti zinyuguti. Ijambo iryo ariryo ryose rishobora kugaragara muri ubu buryo, rihindura ikirangantego gihamye mubiranga imbaraga. Ikirangantego, nizina ryumukiriya wanditswe na code, ifata imiterere-yuburyo bubiri bwa ADN. Nuburyo ubucuruzi bwabakiriya bugaragarira mubitekerezo ndetse no mubiranga.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

It Is In Your Genes Indangamuntu Ifite Imbaraga ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. It Is In Your Genes Indangamuntu Ifite Imbaraga biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. It Is In Your Genes Indangamuntu Ifite Imbaraga ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
Tags: dynamic brand identity, flexible brand identity, brand identity
Production Technology: • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes.
Inspiration: The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
Project Duration: The project started in July 2021 October in Budapest. The website development is still ongoing.
Team Members: Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon