Spectrum Igishushanyo by Arata Yokoyama is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.

BuronzeAmashusho· 2023

Spectrum Igishushanyo

by Arata Yokoyama

Client: Arata Yokoyama

Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category

12,235
Verified Award Winner
Verify Award Status for #144936

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Spectrum Igishushanyo

Umwandiko w'Igitabo: Spectrum ni igishushanyo cy'ikoranabuhanga cyerekana imyambarire y'umuhanda yo mu Buyapani mu buryo bw'anime yo mu Buyapani. Iyi mirimo iririnda gukoresha ubwoko bw'ishusho isa n'ifoto nyayo kandi ikoresha amabara arabagirana mu buryo butagira ubujyakuzimu ariko akaba agisa n'ibisanzwe mu maso. Inyuma harerekana amatara ya neon ya Tokyo, ibishushanyo bikaba byoroshywe mu buryo bw'ubutwari kugira ngo hagaragare ingaruka igaragara neza, itagira ubujyakuzimu kandi imurika. Ibice by'igishushanyo cy'iburengerazuba (Western graphic design) byahujwe n'igishushanyo cy'inyuguti/imiterere y'abantu (character illustration) yo mu Buyapani. Spectrum yashushanyijwe hakoreshejwe Adobe Photoshop CC. Intego ni ugutuma iyi miterere igaragarira neza abareba baba mu Buyapani cyangwa hanze yaho.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Spectrum Igishushanyo ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Spectrum Igishushanyo biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Spectrum Igishushanyo ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This work depicts Japanese street fashion in the style of Japanese anime.

Such motifs are popular in Japanese illustration, but this work is unique in that it defies photorealism and uses vivid colors in a flat, yet optically natural-looking manner.

The background represents the neon lights of Tokyo, and here, too, the form is boldly deformed in pursuit of a sharp, flat, yet luminous expression.
Dimensions & Packaging: 8000 x 5678 pixel, 400dpi, RGB
Tags: street fashion, anime, character design, japanese illustration, vivid color
Production Technology: Drawing with Adobe Photoshop CC
Design Challenge: In order to convey the goodness of a particular thing, I must first like it myself.
In order to use street fashion as my subject matter, I focused on improving my sense of style by experiencing and wearing it myself.

I also devoted myself to researching painting styles that would convey the good looks equally to both Japanese and foreign audiences.
To compose the picture with flat surfaces, not lines. He used vivid colors, but kept the entire picture in harmony. And at the same time, to make the characters look cool and cute in a Japanese way.
Research: A study of street fashion in Japan and abroad. Collect snapshots, purchase actual items, and wear them myrself to deepen understanding of function and design.

Research on drawing techniques. Challenged to fuse Western graphic design with Japanese character illustration. Strived to find a balance between deforming the form and color of objects while maintaining the cool, cute, and liveliness of the characters.
Inspiration: Today, fashion based on techwear and designs using vivid colors are global trends.

Japanese street fashion and illustrations are also in that trend, but they also have their own unique characteristics.

I analyzed the coincidences and differences between them and aimed to visualize them.

Japanese people will find this illustration foreign. Foreigners may feel it is Japanese.

This in-between state is the expression I pursued.
Project Duration: This work was created in 10 hours on September 20, 2020, and published on Twitter, pixiv, and other social networking sites that day.
Operation Flow: Suggestions about the affinity between street fashion and the neon streets of Tokyo and how cool it can be.

Especially in Japan, when proposing a fashion style to an audience, it is more effective to use characters, deformed and idealized visuals rather than photo-realistic ones.

And it is also effective when introducing Japanese culture to people outside of Japan. By incorporating elements of Western graphic design, we aimed to create visuals that would be easy for them to understand.
Image Credits: #1: Illustrator NaBaBa, Private Work, 2020.