Ifeza Ipaki · 2023
Nikasi Ipaki y'Icupa rya Byeri
by Tiger Pan
- Igihembo cya A' Design Award cya Ifeza 2023 in Ipaki
- CLIENT: Tsingtao Brewery Co., Ltd.
- Estimated Number of Design Views: 32,743
- Verification code 9F1A30B1EB · Verify this award
Colors
About Nikasi Ipaki y'Icupa rya Byeri
Nikasi ni igishushanyo cy'ipaki y'icupa rya byeri yera yo mu rwego rwo hejuru. Ijosi ry'icupa ribajwe mu buryo bwa dimansiyo eshatu kandi ririho ishusho ya jewometiri yatunguwe hejuru igaragaza Ninkasi, uvugwa mu migani nk'imanakazi ya mbere y'ubwenge bwo gukora byeri. Umubiri w'icupa wasizwe igice, kandi ikirango kizamutse cyahawe ishusho yibutsa umwitero w'iyo manakazi. Aho kwishingikiriza gusa ku kirango cyacapwe, ishusho y'ikirahure yabajwe niyo iha byeri umwirondoro wayo. Icupa rifite ubugari bwa milimetero 63, ubujyakuzimu bwa milimetero 63 n'uburebure bwa milimetero 225. Kugerageza kw'inshuro nyinshi hamwe no gukora amashusho ya dimansiyo eshatu byatumye umusaruro mwinshi ushoboka.
About the Igihembo cya A' Design Award cya Ifeza
Nikasi Ipaki y'Icupa rya Byeri ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Nikasi Ipaki y'Icupa rya Byeri biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Nikasi Ipaki y'Icupa rya Byeri ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Press Kit
- Unique Properties
- The goal of the project is to build up a fresh new brand of high-end white beer. With the fierce competition going on the beer market, Nikasi will not stand out easily with a different label, but it will with a totally different carved bottle. On the neck, the geometric figure of Sumerian goddess of brewery is embossed. Under the neck, a delicate label is made to be the gown of the goddess. In any social occasions, Nikasi will be the special preferable choice of beer, making the consumers proud of holding it on hand.
- Dimensions & Packaging
- Width 63mm x Depth 63mm x Height 225mm
- Tags
- beer, Sumerian civilization, white beer, package, Tiger Pan
- Production Technology
- The bottle neck is carved in three dimensions, the bottle body is partially sanded and the label bulges.
- Design Challenge
- As we know, the thickness for a beer bottle is quite limited. The carving of the bottle is not at all an easy process. Also the sharp angles on the face have made it even difficult for manufacturer to produce it by mass. Yet through over 30 times of proofing and redesigns of the 3D modeling work, the beer is now qualified of mass production.
- Research
- As the brand owner of Nikasi, Tsingtao beer has made mass production for the bottle with the carved neck, which has proved the design to be effective and influential.
- Inspiration
- The inspiration come from the myth that Ninkasi is said to be the first goddess of brewery in human history. While most of the beers differentiate themselves from their competitors by labels. We made this bold decision to carve the neck of the bottle, telling a mysterious story of the origin of the beer in the same time.
- Project Duration
- 2021 September to 2022 August
- Operation Flow
- The highly exquisite bottle stickers are designed to serve as the dress of the goddess. All these details match the theme of Nicasi, making consumers feel proud to hold the bottle in their hands and feel the leading superiority in social occasions. Exquisite embossing technology will leave a high quality impression on consumers and open a massive gap with competitors.
- Patents
- Tiger Pan
- Image Credits
- Tiger Pan
