Nverhong Guihualinzang Ibinyobwa Bisindisha Bipakira na Wen Liu

Umushinga Nverhong Guihualinzang Ibinyobwa Bisindisha Bipakira wa Wen Liu ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2023

Nverhong Guihualinzang Ibinyobwa Bisindisha Bipakira

na Wen Liu

Umukiriya: Shenzhen Oracle Creative Design Co., Ltd

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #144973

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Nverhong Guihualinzang Ibinyobwa Bisindisha Bipakira

Shaoxing Nverhong Winery Co., Ltd. ifite amateka maremare. Yashinzwe mu 1919, ihagarariye Huangjiu. Iherereye muri Shangyu Dongguan, Umujyi wa Shaoxing, Intara ya Zhejiang. Nimwe munganda zomugongo zinganda za Huangjiu mubushinwa hamwe na visi-perezida w’ishami ry’ishyirahamwe ry’inganda zikora inzoga mu Bushinwa.Nuerhong Huangjiu yatetse n'umuceri mwiza wera wa glutinous, ufite ibara risobanutse kandi risobanutse, ryoroheje ariko rikize uburyohe n'impumuro nziza kandi ndende.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Nverhong Guihualinzang Ibinyobwa Bisindisha Bipakira ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Nverhong Guihualinzang Ibinyobwa Bisindisha Bipakira biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Nverhong Guihualinzang Ibinyobwa Bisindisha Bipakira ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
Ibipimo n'Ipaki: 125X117X320mm
Ibibazo Fatizo: Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
Ikoranabuhanga ryo Guteza Imbere: In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
Ikibazo cy'Ishusho: At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
Ubushakashatsi: The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
Ibyatumye Habaho: With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
Igihe cy'Umushinga: 2021.6-2022.3
Uburyo bw'Imikorere: The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
Abagize Itsinda: Wen Liu
Xianguo Wang