A Inc Umwihariko w'Ikigo by Yu Morisawa is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Amashusho Competition Category.

IcyumaAmashusho· 2023

A Inc Umwihariko w'Ikigo

by Yu Morisawa

Client: A Inc

Igihembo cya A' Design Award cy'icyuma Winner in Amashusho Category

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Verified Award Winner

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Colors

The Design

About A Inc Umwihariko w'Ikigo

A Inc ni gahunda y'umwihariko w'ikigo yakorewe isosiyete ifite icyicaro i Tokyo. Umwihariko wubatswe hishingiwe ku nyuguti imwe A igizwe n'imirongo ifite amabara atandukanye. Iyi mirongo igereranya imbaraga n'ubushobozi bwa buri muntu ufitanye isano n'iyi sosiyete. Uburyo iyi mirongo ihurira hamwe bugaragaza uko isosiyete igenda ishinga imizi binyuze mu bushobozi butandukanye. Uyu mwihariko ukoreshwa ku makarita y'ubucuruzi n'ku mabahasha, kandi buri muntu ashobora guhitamo ibara akunda. Amabara y'amabahasha ashobora guhuzwa n'abayakira. Ikirango cyakozwe mu buryo bwo kuzamura (embossing) kugira ngo amabara akomeye agaragare mu buryo butoroshye kubona ku maso ariko afite ubwiza.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

A Inc Umwihariko w'Ikigo ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. A Inc Umwihariko w'Ikigo biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. A Inc Umwihariko w'Ikigo yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: I handled the corporate design for A Inc.
The limitless energy and potential of every A Inc employee is expressed using a range of colors. The striped pattern for the letter A of the logo is a visual expression of how the company is formed by an overlapping combination of all those individuals.
Dimensions & Packaging: Business card
Width91mm, Height55mm

Envelope
Width235mm, Height120mm
Tags: limitless energy, potential, a range of colors, stripes, diversity
Production Technology: In applying the design, people can choose their favorite color for business cards and multiple envelope colors can be matched with recipients. The colors have a strong emphasis, so the logo is embossed for subtlety.
Design Challenge: Design a single letter A as a logo.
Research: I try to keep things simple, clear, and emotional.
Also, we design the meaning of the corporate.
Inspiration: Using a single A in the logo creates a sense of presence that embodies A Inc's vision illuminating people's potential and mission for a world that believes in the power of what people like.

The meanings invested in the logo are

1.Stripes signify the energy and potential of everyone involved with A Inc.
2. The A is an accumulation of multiple stripes.
3. A Inc takes shape through the power of its diversity of preferences.
Project Duration: Completed in Tokyo in 2020. Since then, we have continued to refine it.
Operation Flow: Understanding of identity
Company motivation
Visualization of company image
recruiting
Image Credits: Photographer / Ryo Yasumoto