Movie Boxed Kampanye y'Itangazamakuru by Shaoyang Chen

Movie Boxed Kampanye y'Itangazamakuru by Shaoyang Chen is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Buronze in Kwamamaza Competition Category.

BuronzeKwamamaza· 2023

Movie Boxed Kampanye y'Itangazamakuru

by Shaoyang Chen

Client: AyDaDa

Igihembo cya A' Design Award cya Buronze Winner in Kwamamaza Category

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Colors

The Design

About Movie Boxed Kampanye y'Itangazamakuru

Movie Boxed ni kampanye y'itangazamakuru yakozwe kugira ngo yerekane iyerekwa rya mbere ry'ikinamico Boxed. Kampanye ikoresha ikigereranyo cy'agasanduku muri buri gikoresho cyose. Igice cy'umutwe, imyandiko y'iherezo, ipositeri, itike, uruhushya rw'abanyamakuru, umukandara wo ku kuboko n'ipositeri y'imodoka igenda ku bwikorezi bikurikiza igitekerezo kimwe. Imyandiko iteguwe mu miterere y'agasanduku gakomeye, harimo n'utubago tw'interuro. Imyandiko y'umuryango wa kera igoramye kandi iremereye ihuye n'amabara ya kera y'ikinamico. Imikandara isa n'iy'amaboko yafungiwe itangwa ku bareba ku muryango w'icyumba cyerekwamo filime.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Movie Boxed Kampanye y'Itangazamakuru ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Movie Boxed Kampanye y'Itangazamakuru biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Movie Boxed Kampanye y'Itangazamakuru ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this campaign, we aim to bring an immersive experience to the audience at the premiere of the movie Boxed, written and directed by Alam Virk. As we follow the main character, Andy Whiteman, we are forced to confront the reality that we too are often fed with modern culture and trapped in a vacuum of superficial living. Through various mediums, including posters and wristbands with curated copywriting, we seek to reinforce the movie's theme and deepen the audience's understanding of the void state of being portrayed on the screen.
Dimensions & Packaging: 27 x 40 inch Poster, 14 seconds of Title Sequence, 8 seconds of Ending Credits, 6 seconds of Bus Stop Motion Poster, 1 Wristband, 1 Ticket,
Tags: Branding, Campaign, Graphic Design
Production Technology: VFX for Title Sequence and End Credits, Poster, Ticket, Press Pass, Wristband, and Motion Graphics for the Trailer and Bus Stop Advertisement
Design Challenge: We are faced with the challenge of how to intrigue the audience without telling the full story of the movie.
Research: For the typeface choice, since the movie color plate is quite vintage and the plot is suffocating, I chose a condensed, thick and historical typeface that fits the movie's story.

This campaign also tries to carry the box metaphor throughout. As for the ending credits, most typography layouts are rigid box shapes, including punctuation marks, to emphasize the box concept. Wristbands look similar to handcuffs. And from an architectural standpoint, the screening room is a box made of concrete. To leave more impression on the audience, we also distribute wristbands that say" boxed, aren't we" as they enter the screening room.
Inspiration: All applications are reinforcement of the idea of being boxed. For the opening title, the main character rips off the film title. For the ending credits, to emphasize the box concept, most typography layouts are rigid box shapes, including punctuation marks. At the premiere night, the stuff pass is tagged with the slogan we are boxed as the punchline for the event. Waistbands that say boxed, aren't we are distributed as the audience enters the screening room.
Project Duration: This project started in August 2022 and finished in November 1, 2022 in New York, NY.
Operation Flow: Considering this movie is the second film from an award-winning indie director, the whole campaign needs to be tailor-made. The logic of this campaign is to serve the story. Each application speaks to the scene in the movie and emphasizes the box metaphor.
Patents: Copyrights belong to Alam Virk and Shaoyang Chen
Image Credits: Writer and Director / Alam Virk
Executive Producer / Guljar Singh
Produceder / JR Cardona
First Associate Director / Sarab Sahni
Second Associate Director / Vittoria Giacomini
Script Supervisor / Vittoria Giacomini
Production Designer / Ant Ma
Production Design Assistants / Erica Zhang & Shuquing Zhang & Laila Matuk
Director of Photography / Yuanhao Zhang
First Assistant Camera / Ananyaa Dave
Gaffer / Aman Tulsian
Key Grip / Kgositielle Maleka
Best Person / Justin Cambrelen
Production Sound / Trevor Misplay & Daniel DeGeorges
Coloris / Yuanhao Zhang & Sarab Sahni
Editor / Sarab Sahni & Alam Virk
Sound Synching / Reuben Rojak
Sound FX/ Design Sound Mixing & Music / Marlon Fraser
Make-up/Hair / Kelli Hauber