Haokan City Umukino wo Gukora Video by Baidu Online Network Technology Beijing

Haokan City Umukino wo Gukora Video by Baidu Online Network Technology Beijing is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Buronze in Kwamamaza Competition Category.

BuronzeKwamamaza· 2023

Haokan City Umukino wo Gukora Video

by Baidu Online Network Technology Beijing

Client: Baidu Online Network Technology. Beijing

Igihembo cya A' Design Award cya Buronze Winner in Kwamamaza Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Haokan City Umukino wo Gukora Video

Haokan City ni umukino wo gukora video utangaza amazina y'imijyi kuri interineti no hanze yayo. Uyu mukino uhuza umuco w'aho hantu, ubukerarugendo, imideri n'ikoranabuhanga rishya kugira ngo hakorwe ikimenyetso cyihariye kuri buri mujyi. Ubwubatsi gakondo, imyambaro n'imyubakire y'imyuga, harimo impine z'Abashinwa zifatanya, imirongo, ubudodo n'umuhoro, birerekanwa binyuze mu bushakashatsi bwa 3D n'amashusho agenda. Umuntu witwa Dongfang Chen ayobora abaremyi bakiri bato. Video ngufi n'ibirori bikorerwa hanze bitumira abantu kwandika no gusangira umuco wa buri mujyi.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Haokan City Umukino wo Gukora Video ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Haokan City Umukino wo Gukora Video biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Haokan City Umukino wo Gukora Video ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: HAOKAN CITY is an online and offline video creation activity focusing on city brands.
Applying modern technology and innovative expression, the team combines city humanistic characteristics, local cultural tourism, fashion and new technology and other elements to create a customized icon for the city. Through 3D display, it inspires the young group to record, communicate and spread the unique culture of each city through short video, promoting the integration of traditional art and modern life.
Tags: Video activity, City brand and element, Cultural export IP, Virtual IP and digital technology, Coordinated development between online and offline
Production Technology: With the understanding of traditional architecture, costume and culture, designers transform creatives into identifiers, visuals, images, short films and redefine brand images through dynamic propaganda, 3D display, metaverse and other new digital technologies to make traditional culture visible, audible and perceptible. It is worth mentioning that traditional Chinese knot buttons, piping, weaving, embroidery and others are fully displayed in the outfit of Dongfang Chen by 3D simulation.
Design Challenge: Symbolizing the city, the project is important in linking culture and human, creates a strong intellectual and cultural output IP of HAOKAN CITY. By constructing cultural themes and establishing celebrations, it promotes spreading traditional culture from both online and offline levels, break cultural barriers, promote the urban cultural digital upgrade, and create HAOKAN Video of New Creation Ecosystem with firm cultural confidence, reviving the charm of traditional culture in modern times.
Research: With the change of human concepts and the promotion of Internet technology, the cultural identity rooted in the hearts of people begins to be awakened, and the cultural landscape of the city is presented to young users through high quality videos, which revitalizes regional city content.
Inspiration: The activity aims to create a video creation and communication platform that gathers materials and inspiration from architectural art, humanistic history, technological development and other fields, connect traditional culture and young creators, and enhance their cultural identity and innovative inheritance.
Focusing on the young group, it creates a personalized IP image Dongfang Chen with the character of exploring the unknown, full of curiosity and chasing trends.
Project Duration: Designed and developed in Beijing in February 2022 and landed in Shenzhen, China in July 2022.
Operation Flow: Online, Relying on the advantages of short video platform, encourage old artists to go out and bring ancient skills and folk art into the vision of more people, and attract young creativity to record the unique traditional city culture with innovative expression techniques.
Offline, Hold various grand activities, and cooperate with political tourism, cultural tourism, fast consumer goods and other industries in innovative and interactive ways to expand the application of industry scenarios.