White Friday Igikonji cy'Ikinyamakuru by Sara Alzahrani

White Friday Igikonji cy'Ikinyamakuru by Sara Alzahrani is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cy'icyuma in Kwamamaza Competition Category.

IcyumaKwamamaza· 2023

White Friday Igikonji cy'Ikinyamakuru

by Sara Alzahrani

Client: White Friday Project

Igihembo cya A' Design Award cy'icyuma Winner in Kwamamaza Category

18,495

Verified Award Winner

Verify Award Status for #147024

View at A' Design Award Press Release Award Badge

Colors

The Design

About White Friday Igikonji cy'Ikinyamakuru

Umutwe w'Ijoro Ryera ni ishusho nyamukuru yakozwe ku bw'igikorwa cy'ibyacuruzwa mu gihe runaka, ikanakoreshwa nk'igikonji gitangaza cy'ikinyamakuru. Ishusho igaragaza udusanduku tw'impano dushyizwe hejuru y'utundi. Uduce ni uduto n'utunini bitandukanye kandi bifite imiterere itandukanye kugira ngo bigaragaze igitangaza. Umukino w'icyitegererezo uva mu itsinda ry'ikigero cy'imyaka igenewe agashyirwa hagati, imbere mu isanduku nini y'impano, kugira ngo ashyirweho umubano utaziguye n'abareba. Udusanduku tw'impano dugaragaza ibitekerezo by'ugutanga no gushimira. Ishusho igamije gukangura ubushishozi ku byacuruzwa by'iki gikorwa no gushyigikira ibyacuruzwa.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

White Friday Igikonji cy'Ikinyamakuru ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. White Friday Igikonji cy'Ikinyamakuru biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. White Friday Igikonji cy'Ikinyamakuru yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: main key visual is designed for white friday campaign and is used as promotion magazine cover, the purpose of the design is to create excitement about the great deals offered by the company for its customers. the objective of the campaign which is boosting sales and translated in the visual by showing gift boxes as main element on top of each other, with different sizes & shapes to give the surprises feeling. A model from the target group age centred in big gift box to be relevant & connected
Inspiration: the inspiration came from the purpose of our company which is adding beats to peoples lives everyday. the shopping season during black fridays is the time when people wants to buy all there needs with good prices. giving people best prices on everyday needs as hair/skin devices and products help them to stock up for couple of months. the design gift boxes were best to present the giving concept and send the message directly from the visual. As gift boxes means appreciation, giving and surprises.

Read the Press Release