ReForm Plastic Igishushanyo cy'Umwirondoro w'Ikirango na Giang Nguyen

Umushinga ReForm Plastic Igishushanyo cy'Umwirondoro w'Ikirango wa Giang Nguyen ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

BuronzeAmashusho· 2024

ReForm Plastic Igishushanyo cy'Umwirondoro w'Ikirango

na Giang Nguyen

Umukiriya: ReForm Plastic

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #147036

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye ReForm Plastic Igishushanyo cy'Umwirondoro w'Ikirango

ReForm Plastic ni uruganda rwitaho imibereho y'abantu rufite icyicaro gikuru muri Viyetinamu, rwiyemeje gukemura ikibazo cy'imyanda ya plasitiki, kunoza ubuzima bw'abakozi b'imyanda batemewe ku mugaragaro, no guteza imbere ubukungu busubiramo binyuze mu gukora ibikoresho byo mu rugo n'amabati akozwe mu myanda ya plasitiki yongeye gukoreshwa. Imiterere idasanzwe y'ubuso bw'amabati ya ReForm Plastic yashyizwe neza mu mwirondoro w'ikirango. Igihe uruganda rukomeje gukora amabati mashya, ububiko bw'umutungo w'ikirango bwarwo burakura kandi bugahinduka, bitanga icyegeranyo gishya kandi gifatanye cy'ibikoresho byo gushushanya ku bikorwa by'ubuhanzi.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

ReForm Plastic Igishushanyo cy'Umwirondoro w'Ikirango ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. ReForm Plastic Igishushanyo cy'Umwirondoro w'Ikirango biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. ReForm Plastic Igishushanyo cy'Umwirondoro w'Ikirango ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: ReForm Plastic is a Vietnam-based social enterprise dedicated to solving the plastic waste problem, improving the livelihood of informal waste workers and promote circular economy by producing furnitures and boards from recycled plastic waste. The brand identity is built upon the surface texture the plastic boards - so as long as new boards are made, the brand asset library will keep expanding and create a “generative” and cohesive library of design materials to work with.
Ibibazo Fatizo: plastic waste, brand identity, social impact, recycled, furnitures
Ikibazo cy'Ishusho: The creative challenge for ReForm Plastic's brand identity redesign comes from the fast-growing development of the brand. ReForm Plastic opened their first pilot facility in early 2020 and has been expanding rapidly without a cohesive brand identity - this poses the challenge of redesigning without compromising the brand's image in the public eyes.
Ibyatumye Habaho: The design inspiration comes from the goal to create an authentic brand identity that resonates with core values of the brand as well as represents the brand products, combined with a thorough observation of the surfaces of ReForm Plastic boards. Once we know what the design should communicate, how it should be communicated, the design process became much more straight-forward.
Igihe cy'Umushinga: The project was started in July 2021 and finished in October 2021.
Abagize Itsinda: Giang Nguyen
Abafotoye: Hieu Nguyen

Soma Itangazo ry'Ikinyamakuru

Byatanzwe