Wonderland Fruit Umumaro w'Ibanze: Ishusho yo Gupakira by Chia-Liang Lin

Wonderland Fruit Umumaro w'Ibanze: Ishusho yo Gupakira by Chia-Liang Lin is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.

BuronzeAmashusho· 2023

Wonderland Fruit Umumaro w'Ibanze: Ishusho yo Gupakira

by Chia-Liang Lin

Client: Huzhou University

Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Wonderland Fruit Umumaro w'Ibanze: Ishusho yo Gupakira

Umwandiko w'Igitabo: Wonderland Fruit ni urukurikirane rw'amashusho yo gupakira yakozwe ku bicuruzwa by'imbuto. Amashusho akoresha ibintu bigize ubuhanzi gakondo bw'Abashinwa, nk'inzu ndende, inyoni za cranes n'ibicu byiza, kugira ngo agaragaze ikirere cy'igihugu cy'ibitangaza. Ibara rusange rikurikira ibara rya buri mbuto, kugira ngo ishusho n'igicuruzwa bihuze mu miterere no mu buryo bigaragara. Amabara yoroheje akoreshwa kugira ngo ahuze imiterere gakondo n'iy'igihe cya none. Uru rukurikirane rwakozwe hakoreshejwe Adobe Photoshop na Illustrator, kandi buri rupapuro rufite ingano ya milimetero 297 na 420.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Wonderland Fruit Umumaro w'Ibanze: Ishusho yo Gupakira ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Wonderland Fruit Umumaro w'Ibanze: Ishusho yo Gupakira biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Wonderland Fruit Umumaro w'Ibanze: Ishusho yo Gupakira ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design work uses many traditional Chinese art elements to express the atmosphere, such as attics, cranes and auspicious clouds. In terms of colour tone, the design team discussed and decided to adopt the same colour tone as the fruit for better match the visual effect and style display.
Dimensions & Packaging: Width: 297mm x Height: 420mm x Weight: 200gm
Tags: Wonderland, Fruit, Wonderland Friut
Production Technology: Adobe Photoshop and Illustrator
Design Challenge: The most significant challenge was to express our perspectives via visual communication method in illustrations. Therefore, the design team spent a great deal of time studying and finding the way to balance the aesthetic, expression and visual elements at the same time.
Research: Wonderland fruit is a display of traditional Chinese art elements integrated into packaging illustrations. This series of works is very beautiful. Meanwhile, soft in colour is integrated into the illustrations composed of Chinese art elements, thereby showing a wonderland atmosphere.
Inspiration: The design inspiration comes from the traditional Chinese art style. the design team determined the overall direction through investigation and made design suggestions based on these art style elements. Finally, these traditional and fashionable visual packaging illustration works were created after discussions and revisions with team members.
Project Duration: This project was created and completed between July and November 2022 in Kaohsiung City, Taiwan.
Operation Flow: This series received a number of positive opinions and were highly acclaimed on many fields. Moreover, numerous people had been touched and they had thought these works will not be forgotten ever.
Image Credits: Creative Director: CHIA-LIANG LIN
Art Director: CHIA-LIANG LIN
Designer: XI-TING HUANG AND SHENG-ER YU
Illustrator: XI-TING HUANG AND SHENG-ER YU