Mouled Bonbon Ipakinga ry'Igihe by Kamal Rizk - Bold Branding

Mouled Bonbon Ipakinga ry'Igihe by Kamal Rizk - Bold Branding is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Ipaki Competition Category.

IcyumaIpaki· 2023

Mouled Bonbon Ipakinga ry'Igihe

by Kamal Rizk - Bold Branding

Client: Voila Dessert shop

Igihembo cya A' Design Award cy'icyuma Winner in Ipaki Category

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Verified Award Winner

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Colors

The Design

About Mouled Bonbon Ipakinga ry'Igihe

Iki ni igishushanyo cy'ipakinga cya bonbon ntoya z'imyumbati zakoze ku munsi mukuru wa Mouled gusa. Igitekerezo cy'igishushanyo gishingiye ku miterere ya bonbon ipfunitse yashyizwe ku burebure bw'umurongo. Umushushanya yorosheje umunsi mukuru w'umuco gakondo wa Mouled mu bintu by'ingenzi byoroheje akoresheje imirongo itaziguye ya geometrie. Yaremye Igipupe, Umusirikare, Ifarashi, Ijisho Ribi, n'Inuma akoresheje uduce tw'amabara akomeye. Akoresheje ubu buryo bumwe bwa geometrie, yaremye imyandikire ikomeye ya Mouled Bonbon ihuza igitekerezo. Iyi Mouled Bonbon ni uburyo bugezweho bwo kwizihiza ibirori gakondo bya kera.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Mouled Bonbon Ipakinga ry'Igihe ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Mouled Bonbon Ipakinga ry'Igihe biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Mouled Bonbon Ipakinga ry'Igihe yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design concept is based on integrating the Bonbon element with the traditional festive folklore icons celebrating the Mouled in a fun modern visual. Using striking vivid colors the design features the famous Mouled Doll, Knight, Horse, Evil Eye, and the peaceful Dove. All the elements designs form the shape of bonbons representing the product inside. The Mouled Bonbon typography is the cherry on top created with cool bold lines bringing the concept and theme together in a catchy way
Dimensions & Packaging: Tube Width 100 x Diameter 100 x Height 270
Tags: packaging, packaging design, minimal packaging design, minimal design, design, graphic design, illustration, colorful design, visual
Production Technology: These composite containers consist of a tube body made from 100% recycled paper, sealed with a tin plate base and lid covered with a plastic lid for protection after opening
Design Challenge: Mouled celebrations are dated back to the 11th century in Egypt. Celebrated by generations with the same traditional festivities, and the making of special candy, until it became folklore with an iconic theme. Designing a Mouled packaging design for a modern creative brand was the challenge.
We simplified the rich folklore theme into main icons to create a minimal design with clear geometric lines and striking colors, communicating the traditional elements in a modern and young visual.
Research: Qualitative and quantitative research.
The objective was to know if people would resist a modern design for a conventional occasion.
We conducted online survey on random sample of current customers and the shop nearby pedestrians.
The Majority didn't like traditional Mouled designs, wanted more creative designs.
They liked the design, colors, and typography and kept interacting with the tube translating the icons.
The design would affect their purchase decision and they would choose modern design.
Inspiration: Mouled celebration is the main inspiration for this project. It is one of the most famous Islamic folklore festivals as it celebrates the birthday of the prophet. The day is filled with joyful festivals, colorful folklore ornaments, and special nuts candies are made only for this day for generations. The candies later became traditional gifts with the iconic doll and knight toys in the annual celebration
Project Duration: The project started in August 2022 in Cairo and finished in October 2022 in Cairo
Operation Flow: This is an easy open tube with a protective top cover that keeps the Mouled Bonbon nuts candy fresh & crisp. The design is wrapping the whole tube with colorful meaningful folklore icons. Each icon translates to nostalgic traditional memory or ritual of the celebration in the most minimal yet festive way.
Team Members: Lead designer: Kamal Rizk
Project manager: Sarah El Kasaby
Image Credits: Image #1: Illustrator Kamal Rizk, 2022
Image #2: Illustrator Kamal Rizk, 2022
Image #3: Illustrator Kamal Rizk, 2022
Image #4: Illustrator Kamal Rizk, 2022
Image #5: Illustrator Kamal Rizk, 2022