Nutrili Ibirango Byinyongera by Cansu Dagbagli Ferreira

Nutrili Ibirango Byinyongera by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Ipaki Competition Category.

IcyumaIpaki· 2023

Nutrili Ibirango Byinyongera

by Cansu Dagbagli Ferreira

Client: Nutrili

Igihembo cya A' Design Award cy'icyuma Winner in Ipaki Category

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Verified Award Winner

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Colors

The Design

About Nutrili Ibirango Byinyongera

Inyongera ziryoshye, inyungu zidashoboka. Nutrili byose ni ukuzana ubuziranenge bwiza, karemano kandi burambye. Cansu Dagbagli Ferreira yahawe inshingano zo gukora ibiranga amashusho n'ibishushanyo mbonera. Indangamuntu igaragara ikubiyemo umwuka wubusore kandi bugezweho bwikirango, hamwe nuburyo butinyutse. Muri rusange, ni ikimenyetso cyerekana ikiranga indangagaciro. Igishushanyo mbonera ntabwo gishimishije gusa ahubwo gikozwe muburyo bwo gutekereza kugirango ushimishe abumva. Gukoresha amabara meza hamwe nimyandikire nini yerekana ikirango yibanze kubintu byera kandi bisukuye.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Nutrili Ibirango Byinyongera ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Nutrili Ibirango Byinyongera biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Nutrili Ibirango Byinyongera yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept and the design reflects clean ingredients, while still being effective and tasty. Logo symbol was developed as a drop, inspired by the gummies' drop shape. The waves & the stars symbolize that products are full of nutrients and they make you shine inside and out!

Visual brand identity gives the message that these products actually work and they're not synthetic or empty. Subtle gradient assigned to each packaging label makes them unique but doesn't compromise minimality.
Dimensions & Packaging: Supplement jar labels: 65 x 216 mm
Collagen box: 107 x 84 x 115 mm
Collagen vial label: 64 x 85 mm
Tags: supplements, vitamins, collagen, label, packaging, design
Production Technology: Techniques and methodologies: Design thinking method of Diverge&Converge
Softwares: Adobe Illustrator, Adobe Photoshop, Lightroom
Design Challenge: The creative challenge was creating a young, functional but also unique branding. The target population which is the Middle Eastern world is drawn into more maximalist designs, however the design intention was creating a minimal design while still being attractive to the target group.

In the application and production phase of the design, the challenge was to include both English and Arabic text in a small label area.
Inspiration: Inspired by the colorful culture of Middle East, the design aimed to be minimal and attractive to the young audience at the same time. Rich colors represent the strong and clean ingredients of the supplements.
Project Duration: 3 months, Istanbul & Dubai
Operation Flow: Using a big typography and written benefits directly on the packaging front, the packaging catches attention quickly on the online platforms. The customers can easily understand what this product does/is for.
Team Members: Designer: Cansu Dagbagli Ferreira
Image Credits: Photography: Lara Zankoul + Büşra Sarıoğlu