Chaos Pogo Igikorwa Nyamukuru: Ikimenyetso cy'Ubucuruzi na Xudong Zhang and Hao Tan

Umushinga Chaos Pogo Igikorwa Nyamukuru: Ikimenyetso cy'Ubucuruzi wa Xudong Zhang and Hao Tan ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Kwamamaza.

IcyumaKwamamaza· 2023

Chaos Pogo Igikorwa Nyamukuru: Ikimenyetso cy'Ubucuruzi

na Xudong Zhang and Hao Tan

Umukiriya: Chaos Pogo

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Kwamamaza

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #147863

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Chaos Pogo Igikorwa Nyamukuru: Ikimenyetso cy'Ubucuruzi

Umwandiko w'Igitabo: Wow ni ikimenyetso cy'ubucuruzi cyakozwe kuri Chaos Pogo, ikirangantego cy'ubucuruzi bw'ibibari byugarutse ku bantu bakiri bato. Iki kimenyetso gishingiye ku nyamaswa yitwa honey badger, izwi nk'ikimenyetso cy'umuriro w'umutima, ubuto n'ubutwari. Umutwe ufunganye ufite umusatsi wera, inzara zityoroye ndetse n'umurizo wihariye bituma iki kimenyetso cyoroshye kumenyekana. Amaso akomeye afite imboni z'umutuku w'uruhu ongera ubwiyunge bw'ibanga. Isura ihamye igaragaza umuco n'imico by'ubucuruzi. Ibimenyetso bikuwe muri iki kimenyetso na byo bikoreshwa ku bicuruzwa by'ubucuruzi, bikongera imbaraga z'umubano hagati y'abakiriya n'ubucuruzi.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Chaos Pogo Igikorwa Nyamukuru: Ikimenyetso cy'Ubucuruzi ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Chaos Pogo Igikorwa Nyamukuru: Ikimenyetso cy'Ubucuruzi biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Chaos Pogo Igikorwa Nyamukuru: Ikimenyetso cy'Ubucuruzi yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Representing the brand spirit, the specially designed Ip inspired by popular and adorable honey badger caters to aesthetic values and wins minds of consumers.
Being ferocious, viable, aggressive, intelligent and bold, honey badger is a disrupter of grassland order, and it is also a symbol of ardor, youth and bravery, exactly matching the brand culture and character.
Ibibazo Fatizo: Pub IP, Brand Image, Mascot, WOW, Youth
Ikoranabuhanga ryo Guteza Imbere: Focusing on the most prominent features of honey badger flat head with white hair, sharp claws and tail, designers present an untrammeled image immediately recognizable and forge an emotional bond with customers. The sharp and firm eyes with rose red pupils exude a feeling of mystery and prestige, which further deepens impression of its image and brand.
Ikibazo cy'Ishusho: Based on the buzzwords centering on young people such as Young and revolting, free and easy, off the beaten track, and combined with the development prospects of the pub and the future business model, the design team has created a new type of pub merging trend IP, fashion space and new forms of socialization, where young people are willing to put down their phones and step into the real and accurate social circle.
Ubushakashatsi: In the current era of pan-entertainment, the new round of competition has elevated to the level of soft power as the IP boom gains stronger momentum. It is an inevitable trend for the pub to make its brand into IP, and the combination of brand culture connotation and corporate culture IP has become a common practice in the industry. Meanwhile, a fully-fledged IP image can gather fans and users, increase brand visibility and improve market competitiveness.
Ibyatumye Habaho: Chaos Pogo is an open pub brand taking young people as the core, and dedicated to providing customers with free and safe space for socializing. Based on market research and keen insights into the pub and its targeted consumers, designers choose Honey Badger as the prototype to design WOW as its IP image. Its cool appearance and straightforward personality also epitomize the brand culture and character.
Igihe cy'Umushinga: The project was designed and developed in Beijing, China in July 2022 and listed in mainland China in February 2023.
Address: Floor 2, Vanke Tiandi, TBD Residence, No.7 Courtyard, Anju Road, Changping District, Beijing
Uburyo bw'Imikorere: On the one hand, the undaunted courage displayed by WOW can defend pub order by deterring villains, and also embolden customers to pursue self-fulfillment, which meets the psychological demands of young people. In addition, the symbols built on WOW image features can also be used in the design of brand derivatives, which plays an essential role in connecting customers and enhancing the interaction between customers and brand culture.
Abagize Itsinda: Xudong Zhang and Hao Tan