Buronze Amashusho · 2023
Pattern Play Amakarita yo Gukinisha, Kalendari
- Igihembo cya A' Design Award cya Buronze 2023 in Amashusho
- CLIENT: Topys
- Estimated Number of Design Views: 10,039
- Verification code FF3702F734 · Verify this award
Colors
About Pattern Play Amakarita yo Gukinisha, Kalendari
Pattern Play ni umukungu w'amakarita yo gukinisha hamwe na kalendari byashushanijwe kugira ngo bizane amabara mu buzima bwa buri munsi. Amakarita yo gukinisha atwaye amashusho 54 yihariye asimbura ibimenyetso bisanzwe by'amakarita. Amakarita y'abakuru (court cards) yahumekewe n'ibishushanyo bya kaleidoscope, mu gihe amakarita y'imibare yerekana imiterere n'imisusire idasanzwe. Amakarita yacapwe ku mpapuro zifite uburemere bwa gramu 310 kuri metero kare (gsm), zidasiga amazi, zifite ubuso budasesa umucyo (matte finish) hamwe n'impembe zizengurutse. Kalendari yagutije amashusho 12 mu mikorere ya artwork, yacapwe ku mpapuro zidasanzwe zifite uburemere bwa gramu 250 kuri metero kare, hamwe n'umurongo wo gutandukanya amapaji, bituma buri paji ishobora no gukoreshwa nk'igishushanyo cyo ku rukuta (poster). Iyi design igamije kongera ibyiringiro n'ibyishimo mu minsi isanzwe.
About the Igihembo cya A' Design Award cya Buronze
Pattern Play Amakarita yo Gukinisha, Kalendari ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Pattern Play Amakarita yo Gukinisha, Kalendari biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Pattern Play Amakarita yo Gukinisha, Kalendari ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Press Kit
- Unique Properties
- Pattern Play! is Design For You’s newest series, a TOPYS project that aims to enliven daily objects with design power. The designer plays with patterns and colors, dots, and lines, and put them on playing cards and a calendar. 54 unique illustrations with unbridled imagination make one-of-a-kind playing cards. They can also be used as tarot cards, or bookmarks... 12 artworks are enlarged and paired with one-liners from editors to make the calendar. They can also be posters that light up your living room, office, favorite corner, and your 2023. The team hopes these two beautiful non-standard products will stir up a little splash in ordinary daily life and bring the most joy and inspiration to you. Pattern Play, Pattern Fun!
- Dimensions & Packaging
- Playing Cards: 63mm x 88mm x 19mm
Calendar: 270mm x 430mm - Tags
- product design, illustration, graphic design, playing cards, entertainment, recreational, home decoration, lifestyle
- Production Technology
- 'Pattern Play!'' Playing Cards was made with 310 gsm waterproof card stock paper, matte cover finish, and rounded corners, double-sided solid color printing. The calendar was made with 250 gsm specialty paper which was printed in solid color with a tear-off line.
- Design Challenge
- The main challenge in the creative process is to balance originality and practicality. The designer has to follow design rules for playing cards while trying to separate them from standard products. Instead of spades, hearts, diamonds, and clubs, 54 unique illustrations were created for each card. J, Q, and K are kaleidoscope-inspired. A to 10 are irregular patterns and shapes. Jokers are TOPYS's IP little ghost. The team also did several internal tests and spent a lot of time adjusting the size and colors of the letters and numbers to make sure they were easy to read and play with.
- Research
- As a first-timer, the team did a lot of research on different types, printing techniques, and materials of playing cards, wanting to make sure that it is a top-quality product with top designs. We studied many cases ranging from big companies like Art of Play, and Bicycle to small local labels. Then we compared many suppliers and paid factory visits. With in-depth research, the team decided to produce in poker size, which allows more visuals, and with international standard 310 gsm black core card, matte cover finishes to provide a premium playing experience, even for daily recreational activities.
- Inspiration
- People have taken unprecedented safety measures during COVID-19. Being socially isolated for so long makes everyone feel more or less lonely or depressed. And thus the designer wants to create designs with vivid, bold colors within organic patterns and shapes to inject positivity and hope into people's daily life. The team chose playing cards as the main product in hopes to provide a refreshing and special entertainment experience for family and friends, while a colorful eye-catching calendar can brighten up and energize any space as a nice decoration.
- Project Duration
- It was started in July 2022 in Shenzhen and went on sale in November 2022 in Shenzhen.
- Operation Flow
- Daily recreational activity and home decoration
- Image Credits
- IP / COPYRIGHT / IMAGE / PHOTO / SOUND / VIDEO CREDITS
Image #1-5: Photographer Zichen Yang, Pattern Play!, 2022.
Image #1-5: Creator Huimeng Li, Pattern Play!, 2022.
Video Credits:
Motion Graphics by Huimeng Li.
