Old Town of Lijiang Uruhererekane rw'Amashusho by Ju Jijing

Old Town of Lijiang Uruhererekane rw'Amashusho by Ju Jijing is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Amashusho Competition Category.

IfezaAmashusho· 2023

Old Town of Lijiang Uruhererekane rw'Amashusho

by Ju Jijing

Client: Northeastern University of China

Igihembo cya A' Design Award cya Ifeza Winner in Amashusho Category

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Colors

The Design

About Old Town of Lijiang Uruhererekane rw'Amashusho

Umujyi wa Kera wa Lijiang ni uruhererekane rw'amashusho yakozwe hagamijwe kwerekana no kurinda umuco w'umujyi wa kera wo mu Bushinwa. Aya mashusho agaragaza ibintu by'umurage ndangamuco, ahantu nyaburanga ho mu karere n'amabara agerekeranye mu buryo bw'imitako gakondo y'igihugu. Buri shusho yashushanyijwe hakoreshejwe porogaramu y'ubushushanyi bwa vector ku ngano ya milimetero 800 kuri 800, kandi ikongera gukorwa hakoreshejwe ikoranabuhanga ryo gucapa mu buryo bw'ireme rihanitse. Uru ruhererekane rusangiza abantu umurage kamere n'uw'abantu wa Lijiang mu rurimi rw'amashusho ruhuye n'uburyohe bwa none. Intego ni ugukangurira rubanda ku muco gakondo w'imidugudu no kuwurinda.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Old Town of Lijiang Uruhererekane rw'Amashusho ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Old Town of Lijiang Uruhererekane rw'Amashusho biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Old Town of Lijiang Uruhererekane rw'Amashusho ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a group of illustrations to protect the culture of Lijiang village culture. Through the form of illustration, we conceive the creativity of cultural heritage elements, create the scene atmosphere, match the color levels, and use modern media to display Lijiang's unique natural heritage and national charm, spread Lijiang's humanities and natural culture in a way that suits modern aesthetics, and endow Lijiang's traditional story culture with its new era connotation and transmission mode.
Dimensions & Packaging: Illustration:800mm(H)x800mm(W),150dpi, RGB.
Tags: Ancient village, old Town of Lijiang, illustrations, derivative stamps, national style illustrations
Production Technology: The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations and the retention of traditional charm while keeping up with the aesthetic pace of the times.
Research: Lijiang, as a sacred land with many world cultural heritages, records the long history of human civilization development and should be protected and inherited so that it will not disappear under the tide of Commercialization and modern urbanization. Investigate the culture of Lijiang ancient city, carry out a series of creative expression through the form of national style illustration and spread it through different media, so that people can better understand and protect this culture.
Inspiration: Through the illustration design and cultural derivation of the theme of Protect Lijiang ancient village culture. Explore the visual presentation of traditional culture with the characteristics of local illustration. Using the illustration language and media to express the outstanding culture, endow the traditional culture with new era connotation and modern expression, and arouse people's love and protection consciousness for the traditional culture.
Project Duration: The project started in September 2022 and finished in January 2023 in China
Operation Flow: Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics and arouse people's awareness of protection.
Team Members: Designer:Ju Jijing，Art Director: Huo Kai
Image Credits: Ju Jijing, 2022