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Oil Street Art Space Umwihariko w'Ikimenyetso by Kimhung Choi and Thomas Siu

Oil Street Art Space Umwihariko w'Ikimenyetso by Kimhung Choi and Thomas Siu is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.


BuronzeAmashusho· 2023

Oil Street Art Space Umwihariko w'Ikimenyetso

by Kimhung Choi and Thomas Siu

Client: Kimhung Design

Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category

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The Design

About Oil Street Art Space Umwihariko w'Ikimenyetso

Oi ni umwihariko w'ikimenyetso wa Oil Street Art Space, ahantu rusange ho kuruhukira n'umuco muri Hong Kong. Iyi nyubako yahoze ari ikigo cy'abakoresha amato (yacht club) kandi irimo inyubako y'amateka yo mu cyiciro cya II yubatswe n'amatafari atukura ifite igisenge cy'amategura, hamwe n'ahantu ho hanze hangana na metero kare zirenga 3000. Izina rihindura inyuguti L n'akamenyetso k'ubwoba (!), kagaragaza ihamagara ry'ubwitonzi kandi kigaragaza aho ahantu hari. Imiterere y'ikirango igaragaza igikorwa cyo guhamagara mu ijwi rirenga. Icyatsi ni ibara ry'umwihariko, rigereranya ahantu h'ubuhanzi mu mujyi, nk'ahantu h'amazi mu butayu. Uyu mwihariko ukoreshwa mu bishushanyo by'ibidukikije ndetse n'ibicapo bitandukanye.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Oil Street Art Space Umwihariko w'Ikimenyetso ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Oil Street Art Space Umwihariko w'Ikimenyetso biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Oil Street Art Space Umwihariko w'Ikimenyetso ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
“Oi!”- Oil Street Art Space, is housed in the former clubhouse of the Royal Hong Kong Yacht Club. It opens to the public as community leisure and cultural space in two phases after revitalisation and restoration, including a red-bricked Grade II historic building with a tile roof and over 3000 sqm outdoor area with a two-storey building incorporating an exhibition and multipurpose venue respectively.
Dimensions & Packaging
Various dimensions according to the visual identity application from buntings to pinned badges
Tags
Branding, Visual Identity, Logo, Signage, Environmental Design, Art and Cultural Space
Production Technology
The visual identity of ‘Oi!’ aims to create distinctive and memorable brand that capture the essence of the project. The applications on environmental graphics and collateral to provide guidance to visitors to explore all parts of Oi! and to enhance the impression of Oi! to the public.
Research
Given that part of the premises is Grade II historic building, a range of research on historical premise transforming to public usage and old architecture revamp projects were conducted. After reviewing different angles, the client and designers would like to portray the brand image with Oi!’s vision and mission and to make art relevant in the community. Finally, we chose to use the name as the core element on the logo which also helps the audience to remember where it is located.
Inspiration
The 'Oi!' project aims to develop a visual identity that reflects the brand's core ideas. The name itself replaces the 'L' with an exclamation mark which serves as a call for people's attention and a visual representation of the project's location. The logo's shape is designed to illustrate the idea of calling out loud for attention in graphic form. The use of green as the identity colour suggests that 'Oi!' is an oasis for the arts in the midst of the urban jungle of concrete and steel.
Project Duration
May 2022, The Hong Kong SAR
Operation Flow
The visual identity conveys a welcoming and unifying ambience to all visitors and to deliver the message that it is a platform where the people can realise their dreams in art and igniting their creative spark.
Team Members
Client: Art Promotion Office, The Hong Kong SAR
Designer: Kimhung Choi, Thomas Siu

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