Modulabs Sisitemu y'Umwihariko Ngaragaza na Wonseon Yu and Yoonhee Jeong

Umushinga Modulabs Sisitemu y'Umwihariko Ngaragaza wa Wonseon Yu and Yoonhee Jeong ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

IcyumaAmashusho· 2023

Modulabs Sisitemu y'Umwihariko Ngaragaza

na Wonseon Yu and Yoonhee Jeong

Umukiriya: Modulabs

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Amashusho

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #148300

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Modulabs Sisitemu y'Umwihariko Ngaragaza

Modulabs ni sisitemu y'umwihariko ngaragaza yakorewe umuryango w'ubushakashatsi. Iyi sisitemu y'umwihariko yubatswe hifashishijwe ubwoko bw'inyuguti bwihariye buhinduka. Ubu bwoko bw'inyuguti bufite umurongo umwe w'iterambere ufite intera 300, bituma haboneka imiterere myinshi itandukanye y'inyuguti. Buri nyuguti irakorwa mu buryo bwitondewe aho kuvuka mu bishushanyo mbonera fatizo, ibi bikaha umuco w'ubumuntu. Inyuguti zifite kajya-kanyu gato zigaragaza igikorwa n'iperereza aho kuba umusaruro utunganye rwose. Abanyamuryango barashobora gukoresha ubu bwoko bw'inyuguti bwo guhuza n'umwihariko, kandi ibikoresho by'imbere bibafasha gukora amazina mu buryo bworoshye.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Modulabs Sisitemu y'Umwihariko Ngaragaza ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Modulabs Sisitemu y'Umwihariko Ngaragaza biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Modulabs Sisitemu y'Umwihariko Ngaragaza yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Modulabs' visual identity system embodies the values of growth, co-prosperity, and challenge. The "Next step forward tomorrow" rule inspires continuous progress and limitless potential. Co-prosperity is emphasized through the collaborative nature of the new typeface, creating a cultural fit within the community. The unique shape of the typeface reflects the value of challenge, encouraging risk-taking and exploration of new frontiers. The visual identity system at Modulabs represents a commitment to creating a culture of innovation and learning, driving positive change for the future.
Ibibazo Fatizo: Identity, Typeface, System
Ikoranabuhanga ryo Guteza Imbere: The identity system is built with a dedicated variable typeface. It has a single "Growth" axis, which has 300 steps to express all kinds of different shapes while growing experience. Each letter is carefully drawn to give a humanistic vibe instead of generating shapes geometrically.

We intentionally avoided geometric shapes to give a more humanistic vibe rather than giving too much systematic look. The letters are designed to be wobbly at first sight to show that the community is not about making perfect results but more about action and adventure.
Ikibazo cy'Ishusho: Developing Modulabs' new visual identity was challenging, as we had to persuade the community to embrace a logo without a symbol. We showed examples of how the system could be used extensively and created a jingle to demonstrate its versatility. Our commitment to transparency and inclusivity helped us create a visual identity that represents our values in a dynamic and adaptable way. The result fosters a culture of innovation and learning, and our community is proud to embrace the new visual identity system.
Ubushakashatsi: We recognized the need for a visual identity that reflects our community's values. Extensive research, including surveys and interviews, helped us understand our members. We identified our core values and mission and translated them into keywords that guided our new identity system. Mood boards helped us experiment with different looks, resulting in a design that reflects our unique philosophies. Our thoughtful approach created a visual identity that fosters innovation and learning, truly representing our community.
Ibyatumye Habaho: Modulabs is a research community that fosters growth, co-prosperity, and challenge. Its visual identity reflects its values, which include innovation, experimentation, and learning. Modulabs believes that everyone can make a difference and encourages its passionate community to pursue their goals. The new identity system aims to inspire and empower members to take bold steps towards realizing their true potential.
Igihe cy'Umushinga: The project started in September 2022 in Seoul and finished in November 2022. The rebranding process had to be swift and straightforward because only two graphic designers were working for the whole company.
Uburyo bw'Imikorere: Since the whole system is realized with the dedicated typeface, members of Modulabs can easily align with the identity's tone by using the typeface. We also integrated some internal tools to create names of community members with ease for those who are not designers.
Patente: trademarks: Modulabs (2023)
Abagize Itsinda: Creative Director: Wonseon Yu
Designer: Yoonhee Jeong