Mei Tao Wan Umwihariko wa Sosiyete by Chen Zilong

Mei Tao Wan Umwihariko wa Sosiyete by Chen Zilong is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.

BuronzeAmashusho· 2023

Mei Tao Wan Umwihariko wa Sosiyete

by Chen Zilong

Client: Communication University of Zhejiang

Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mei Tao Wan Umwihariko wa Sosiyete

Mei Tao Wan ni ikimenyetso cy'umwihariko wa sosiyete cyakozwe ku bw'ikigo cy'umuco n'ubuhanga bw'ibikorwa remezo giherereye i Foshan, mu Ntara ya Guangdong. Ikirango gishingiye ku nyuguti M, itangira ry'ijambo "ubwiza" (beauty), ndetse n'ku buryo bw'inyubako zigenda zizamuka mu ntambwe mu kigo. Imiterere yagutse igaragaza inkono z'umwotsi zikoreshwa mu nganda za keramike zo mu karere. Imiterere y'inzu igereranya umwanya w'ubuhanzi ufunguye kandi mpuzamahanga. Imiterere isimburana igaragaza guteranya impano n'ubuhanga. Iki kimenyetso gikoreshwa ku makarita y'ubucuruzi, imifuka y'imyenda, n'amaposteri, byateguwe binyuze muri mudasobwa maze bicapwa kugira ngo bikoreshwe.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Mei Tao Wan Umwihariko wa Sosiyete ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Mei Tao Wan Umwihariko wa Sosiyete biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Mei Tao Wan Umwihariko wa Sosiyete ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is located in Foshan City, Guangdong Province, with a total planning area of 2 square kilometers. It has a ceramic industry heritage museum, an art gallery, a pottery school education and research base, a cultural and art platform, and an international studio. National Cultural Industry Demonstration Park.
Dimensions & Packaging: Business card: 90mm×2mm×54mm ；
Cloth bag: 380mm×100mm×320mm ；
Poster: 800mm×80mm.
Tags: Brand design, Fo Shan Culture, Shi Wan, Logo Design
Production Technology: It is designed and produced by computer and printed by the enterprise.
Design Challenge: It is the birthplace of Fo Shan culture with a history of more than 200 years of ceramics and sculpture industry. On-the-spot exploration in Fo Shan area found that the historical relics are not completely preserved, and the representative buildings are surrounded by modern houses. Through research and data search, and this architectural structure is integrated into the logo design.
Research: Mei Taowan is an international cultural and creative industry cluster area and a key project of Fo Shan City. Centering on the initial letter M of the word "beauty", combined with the progressive architectural features of Mei Tao Wan, The chimney that integrates the ceramic industry means that the development of Mei Tao Wan is getting higher and better, and the overall refined structure of the house symbolizes that it is a diversified and three-dimensional art space, a window facing the world, relying on the radiation of Fo Shan All over the world, the overlapping design reflects the gathering of talents. In the future, Mei Tao Wan will attract more talents and artists, and move forward step by step.
Inspiration: They wanted to establish a new visual identity, combining the architectural features of Mei Tao Wan Creative Park. Use the house as the central element. The elongated shape is characteristic of ceramic chimneys, and the house symbolizes “M”, implying an international and inclusive art space.
Project Duration: The project will start in Foshan City, Guangdong Province in April 2022 and end in Foshan City, Guangdong Province in November 2022.
Operation Flow: The designer visited the local ancient buildings. After investigation, the Foshan ceramic factory building is the birthplace of history and culture, so it is the main core element symbol, and people have the strongest recognition and emotion for the ceramic factory building. Incorporate a stepped house into your logo design.
Image Credits: Image #1:Zilong Chen
Image #2:Chao Yang
Image #3:Zilong Chen
Image #4:Chao Yang