Uebaa Ibiranga Ubwoko bw'Ikirango na Marcelo Ruis Vargas Martinelli

Umushinga Uebaa Ibiranga Ubwoko bw'Ikirango wa Marcelo Ruis Vargas Martinelli ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

IcyumaAmashusho· 2023

Uebaa Ibiranga Ubwoko bw'Ikirango

na Marcelo Ruis Vargas Martinelli

Umukiriya: Laika

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Amashusho

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #148861

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Uebaa Ibiranga Ubwoko bw'Ikirango

Uebaa ni ikirango cy'ubwoko cyaremewe isosiyete ikora ibicuruzwa by'abana. Ubwoko bushingiye ku bitekerezo bine: gukina, imikorere, kurambaho, ndetse n'ubwiza. Ibi bitekerezo bigaragazwa binyuze mu mabara menshi atandukanye, amashusho n'udushushanyo. Ururimi rw'amashusho rwerekeza ku bana, mu gihe ibitekerezo by'ikirango bibwira ababyeyi. Iyi sisitemu ikoreshwa mu gitabo cy'ikirango kigizwe n'amapaji 96, uduce tw'amazina, amakarita, ibikoresho by'inyandiko, ubuso, imbuga nkoranyambaga hamwe na wewbusite. Ibice byinshi bicapwa bikoresha uburyo bwa offset mu mabara ya CMYK, naho amashusho akaba akorwa mu buryo bwa dijitali.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Uebaa Ibiranga Ubwoko bw'Ikirango ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Uebaa Ibiranga Ubwoko bw'Ikirango biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Uebaa Ibiranga Ubwoko bw'Ikirango yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Based on four pillars namely playful, functional, sustainable and aesthetic, the Uebaa brand manages to have its communication oriented towards the development of products that offer tangible benefits to its public. The pillars are graphically translated by an extensive palette of colors and illustrations that stimulate creativity and imagination. The brand Uebaa starts to communicate in an authentic way through its own and unmistakable visual elements, becoming a reference in its business segment.
Ibipimo n'Ipaki: Brandbook, format 180 x 180 mm, 96 pages. Tag, sheet format 50 x 90 mm, printed on offset paper 300 g/m2., 4X0 colors (CMYK). Card, sheet format 50 x 85 mm printed on offset paper 300 g/m2., 4X4 colors (CMYK).
Ibibazo Fatizo: Branding, visual identity, brand identity, illustration
Ikoranabuhanga ryo Guteza Imbere: Most of the graphic materials were produced in offset in CMYK-scale colors. Original site development in PHP language. The illustrations were developed digitally.
Ikibazo cy'Ishusho: The brand language encountered significant implementation challenges. For it is a extensive identity system, with several elements of visual
identity and an extensive color palette, the brand book required detailed treatment of the rules and guidelines for use, especially in the integration of identity elements with typography. The line's sub-brands, Toca and Pingo, expanded the Uebaa business model, but also required restrictions on the integrated use with the parent brand.
Ubushakashatsi: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Uebaa brand.
Ibyatumye Habaho: The Uebaa brand needed to find its own branding language, which would develop narratives for its final audience, children and their parents, building an affective connection with them. The tone of the brand's speech was rethought and a series of ludic narratives, illustrations and pictograms were created to bring Uebaa closer to its audience. Applied to surfaces, social media, stationery, the website and much more, the images are basis for the exposure of the fun and childlike spirit of the brand.
Igihe cy'Umushinga: The project started in June 2020 and finished in June 2022 in Sao Paulo, Brazil.
Uburyo bw'Imikorere: The new brand identity project of the Uebaa brand allowed it to appropriate the universe of childlike language with authority, without incurring a model permeated with cliches. The brand identity uses illustrations to pragmatically exemplify its brand basis namely playful, functional, sustainable and aesthetic. The visual language is for children, but the brand basis aim to dialogue with parents.
Abagize Itsinda: Ruis Vargas, Creative Director and Illustrator; Agnes Svilenov and Lorenzo Morelatto, graphic designers
Abafotoye: Laika Design