Animated Koopmans Logo Umwirondoro w'Ikigo by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Amashusho Competition Category.

IfezaAmashusho· 2023

Animated Koopmans Logo Umwirondoro w'Ikigo

by Ruud Winder - Rebrandt

Client: Rebrandt

Igihembo cya A' Design Award cya Ifeza Winner in Amashusho Category

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Animated Koopmans Logo Umwirondoro w'Ikigo

Koopmans yasabye Rebrandt kuvugisha neza ubugari bw'ibicuruzwa byabo. Ijambo "uruganda rw'icapiro" ntirikigereranya ibyo bakora. Iri rangamuntu rishya si ururimi rw'ibishushanyo rwiza gusa ahubwo n'igikoresho cy'ubucuruzi gifite ingamba gikwiye kuvugisha urutonde runini rw'ibicuruzwa bashobora gutanga. Ruud Winder, umuyobozi w'ibishushanyo muri Rebrandt, yashakaga ko imyitwarire y'akazi ikomeye y'umuryango igaragara mu bishushanyo. Inyigisho zitandukanye n'utuze twibonwa mu kigo cy'icapiro, ni ubwo bugari bwari bugomba gushimangirwa.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Animated Koopmans Logo Umwirondoro w'Ikigo ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Animated Koopmans Logo Umwirondoro w'Ikigo biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Animated Koopmans Logo Umwirondoro w'Ikigo ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer.

The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations.
Tags: Typographic, animated logo, logo system
Design Challenge: The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
Research: Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
Inspiration: The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
Project Duration: From concept to realisation approximately 3 months.
Operation Flow: Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
Patents: Ruud Winder - Rebrandt 2022
Team Members: Ruud Winder — concept & design
Linda Kaandorp — dtp
Peter Puntman — animation
Kaz van Wel — website + html5 animation
Image Credits: Ruud Winder - Rebrandt 2022