Shan Yi Igishushanyo cy'Ikirango by Wu Fangbo and Liu Beibei

Shan Yi Igishushanyo cy'Ikirango by Wu Fangbo and Liu Beibei is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.

BuronzeAmashusho· 2023

Shan Yi Igishushanyo cy'Ikirango

by Wu Fangbo and Liu Beibei

Client: Shan Yi

Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Shan Yi Igishushanyo cy'Ikirango

Shan Yi ni ikirango cyagenewe isosiyete ikora ikoranabuhanga rikoranye n'ubuhinzi. Ikirango gikoresha imiterere y'inkuta (shield) nk'urufatiro rugaragaza kurinda no kurambura igihe kirekire. Imbere muri iyo nkuta, inyuguti S na Y zishyizwe zihuriye kandi zifatanye, zigaragaza izina ry'ikirango ndetse n'umubano uri hagati y'ikoranabuhanga rikoranye n'ubuhinzi. Harimo kandi ibishushanyo bigaragaza inzira z'amaguru y'amamodoka n'ingano y'ingano, bigereranya igihe cyo gusarura mu gihembwe cy'ikigwati. Imirongo ifite ubugari bumwe kandi ikirango gikurikiza igipimo cya zahabu (golden ratio). Iki kimenyetso gishobora gucapwa, gudonderwa cyangwa gukorwa mu buryo bwa "injection molding" mu ngano zitandukanye, harimo no gukoreshwa nk'ikimenyetso ku modoka.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Shan Yi Igishushanyo cy'Ikirango ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Shan Yi Igishushanyo cy'Ikirango biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Shan Yi Igishushanyo cy'Ikirango ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand Shan Yi is an smart technology company serving agriculture. In order to create a unified brand image from the inside out, the logo design incorporates the core values of Shan Yi, hoping to connect users and create a protective shield for agriculture through smart products to promote agricultural development. The patterns of ruts and wheatear in the logo not only highlight the personality of the new brand, but also bring out the beautiful implication of fruitful harvest in autumn.
Dimensions & Packaging: It can be printed, sewed or injection molded in a variety of sizes.
Tags: brand identity, logo, branding, smart agricultural technique
Production Technology: The aspect ratio of the logo is in the golden ratio, and the strokes inside are of equal width. By using the gaps and connections between partially staggered strokes, the letters "s" and "y" can be recognized, while ensuring the integrity and continuity of the logo.
Design Challenge: The challenge lies in how to use a concise external symbol to convey the rich meaning of the brand internally, while also being easily recognizable and memorable. At the same time, as a new brand, the logo design must be able to support the brand's future business expansion and diverse applications.
Research: In-depth research was conducted on relevant brands and products in the intelligent agricultural machinery industry, and the advantages and characteristics of the Shanyi brand were analyzed. Starting from the brand's characteristics, the logo conveys its identity, attributes, and aspirations. Unlike other brands in the industry, this graphic logo is closely related to products, brands, and industry attributes, and is even more easily recognized and remembered through repeated elements that guide people's associations.
Inspiration: Shang Yi is a new brand with tracked unmanned plant protection vehicles as its core product, hoping to establish a reliable, durable, cool high-tech image. The logo design uses a shield shape as a visual frame to highlight the tough and durable character. S and Y are interspersed and linked, symbolizing the connection between smart technology and agriculture. The logo can be used as a vehicle-logo, which contains patterns of ruts and wheatear, establishing a unique association and visual image.
Project Duration: The project started in Beijing in December 2022 and was completed in February 2023.
Operation Flow: The unique and associative logo design is a powerful visual signal, which clearly communicates the brand's concept of products and services. The brand logo can be used for promotional purposes or as a vehicle-logo, which can be easily recognized and remembered by users.
Team Members: Fangbo Wu
Beibei Liu
Yipeng Ding
Xu Chen
Ge Song
Rong Zhang
Hao Fu