Umushinga Lay's More Belgian Really Impossible Ipfunyika ry'Ibiribwa wa PepsiCo Design and Innovation ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.
IfezaIpaki· 2023
Lay's More Belgian Really Impossible Ipfunyika ry'Ibiribwa
na PepsiCo Design and Innovation
Umukiriya: PepsiCo Design & Innovation
Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #149717Imigereranyo
Ibyerekeye Lay's More Belgian Really Impossible Ipfunyika ry'Ibiribwa
Lay's More Belgian Really Impossible ni igishushanyo cy'ipfunyika cyakozwe mu buryo budasanzwe kandi mu mubare muke (limited edition), cyagenewe amashipusi y'ibirayi agurishwa mu Bubiligi. Iri pfunyika rigaragaza uburyohe bubiri bushya bwo mu karere bwakozwe hafatanyijwe na Brussels Ketjep. Abaguzi b'Ababiligi batumiwe gutanga ibitekerezo by'ibishushanyo bifite kamere ikomeye yo mu karere, kandi ibitekerezo bibiri byatowe cyane ni byo byashyizwe ku mapfunyika, abadesineri babyo bakanandikwa amazina yabo. Ubu buryo ni igisubizo ku isoko ry'ibiryo byoroheje aho ibirango byo mu karere bitanga uburyohe n'ubutumwa bifite akamaro. Iki gishushanyo kigamije kugumana abaguzi basanzwe b'ikirango cya Lay's no gukurura abashya.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cya Ifeza
Lay's More Belgian Really Impossible Ipfunyika ry'Ibiribwa ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Lay's More Belgian Really Impossible Ipfunyika ry'Ibiribwa biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Lay's More Belgian Really Impossible Ipfunyika ry'Ibiribwa ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay’s brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay’s launched two new iconic and localized flavors for the Belgian market.
- Ibyatumye Habaho
- Lay’s decided to directly engage Belgian consumers in the design process by challenging them to come up with design concepts “so Belgian” that they would spark fun and capture authentic local insights. The two most voted designs would then have the honor of being featured and credited on #MoreBelgianisReallyImpossible limited edition packs and win 5000€ for their contributions.
Byatanzwe
Shakisha Hirya ya Designers.org
Menya ibicuruzwa, serivisi n'amahirwe aturuka ku batwamamaza.
Ibindi Wakurikiranira
Imigereranyo Ifitanye Isano
Shakisha imigereranyo yindi yahawe igihembo mu cyiciro kimwe, yatoranyijwe hakurikijwe ireme.
