Rockstar Spotlight Studios Sitidiyo Igendanwa yo Gufata Amajwi by PepsiCo Design and Innovation

Rockstar Spotlight Studios Sitidiyo Igendanwa yo Gufata Amajwi by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Ifeza in Kwamamaza Competition Category.

IfezaKwamamaza· 2023

Rockstar Spotlight Studios Sitidiyo Igendanwa yo Gufata Amajwi

by PepsiCo Design and Innovation

Igihembo cya A' Design Award cya Ifeza Winner in Kwamamaza Category

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Verified Award Winner

Verify Award Status for #149747

View at A' Design Award Press Release Award Badge

Colors

The Design

About Rockstar Spotlight Studios Sitidiyo Igendanwa yo Gufata Amajwi

Rockstar Spotlight Studios ni sitidiyo igendanwa yo gufata amajwi yakozwe nk'uburambe bw'ikirango ku basura n'abatuye Venice Beach, muri California. Iri shyirwaho ririmo Unplugged Mood Booth kandi ryerekanwe kugira ngo rimenyekanishe rubanda uburyohe bushya bwa Rockstar Unplugged. Iyi sitidiyo iha abahanzi bavuka, abakina imikino ya videwo n'abandi bahanga ahantu ho gufatira amajwi, guhanahana ibitekerezo no kubona umwuka wo guhanga. Iranga ry'ikirango cya Rockstar ryahinduwe imbere y'inyubako y'ibipimo bitatu, hakoreshejwe imiterere, amabara n'imisozo by'ikirango ku dupapuro twa acoustic foam, ibikoresho bishyirwaho, imyenda itwikira intebe ndetse n'udupapuro tw'ikirango dusohotse.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Rockstar Spotlight Studios Sitidiyo Igendanwa yo Gufata Amajwi ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Rockstar Spotlight Studios Sitidiyo Igendanwa yo Gufata Amajwi biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Rockstar Spotlight Studios Sitidiyo Igendanwa yo Gufata Amajwi ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a part of The Big Game weekend, Rockstar® unveiled a new brand experience, the Rockstar Spotlight Studios and the Unplugged Mood Booth, to wow locals and fans visiting Venice Beach, CA and introduce them to the new Rockstar Unplugged® flavors. The Brand Experience Design Team collaborated with the PepsiCo Music & Culture Team to create a state-of-the-art mobile recording studio, a place that spotlights hustlers, emerging artists, and gamers to create, exchange and inspire.
Inspiration: The Design team designed and developed every detail of the Rockstar Spotlight Studios and Unplugged Mood Booth Structure, from top to bottom. To create the Rockstar Truck, we translated the new iconic Rockstar brand identity into an elegant 3D exploration that embeds the brand shapes, colors, and finishes into the recording truck elements themselves, such as acoustic foam panels, fixtures, upholstery, and extruded logo panels.

Read the Press Release