Doritos W and Y Gupfunyika Ibiryo by PepsiCo Design and Innovation

Doritos W and Y Gupfunyika Ibiryo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cy'icyuma in Ibicuruzwa by'Agaciro Bidasanzwe Competition Category.

IcyumaIbicuruzwa by'Agaciro Bidasanzwe· 2023

Doritos W and Y Gupfunyika Ibiryo

by PepsiCo Design and Innovation

Igihembo cya A' Design Award cy'icyuma Winner in Ibicuruzwa by'Agaciro Bidasanzwe Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Doritos W and Y Gupfunyika Ibiryo

Doritos W na Y ni igishushanyo cy'igipfunyika cy'ibiryo cyakozwe mu buryo bw'igihe gito kugira ngo hibukwe urugendo rwa nyuma rw'itsinda ry'abahanzi ba reggaeton, Wisin na Yandel. Igipfunyika ni kimwe mu bigize gahunda nini y'ubuzima bw'ishusho yatanzwe mu gihe gito. Umuseke w'inyuma witwaje amabara y'umutuku, umweru n'ubururu, ari nayo mabara y'ibendera rya Puerto Rico. Ifoto y'umukara n'umweru y'iryo tsinda ry'abahanzi bombi yashyizwe hagati, iruhande rw'inyandiko itangaza urugendo mpuzamahanga rwa La Ultima Mision. Ikirango kizwi cya Doritos gishushanyije mu buryo bunonoye kigaragara neza ku ruhande rw'imbere y'igipfunyika.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Doritos W and Y Gupfunyika Ibiryo ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Doritos W and Y Gupfunyika Ibiryo biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Doritos W and Y Gupfunyika Ibiryo yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin & Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers’ career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin & Yandel and this milestone musical event.
Inspiration: The Doritos W&Y packaging reflects this pride, as the proud red, white, and blue colors of the Puerto Rican flag adorns the background of the design. A stylized black and white photograph of Wisin & Yandel was centered on the pack, adding a nostalgic touch alongside text promoting "La Última Misión" World Tour. The angular Doritos logo ws prominently featured, adding a bold touch that perfectly matched the vibrant energy of the group's music.

Read the Press Release