Umushinga Lay's x Stranger Things Igikoresho cy'Ifunguro wa PepsiCo Design and Innovation ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Ibicuruzwa by'Agaciro Bidasanzwe.
BuronzeIbicuruzwa by'Agaciro Bidasanzwe· 2023
Lay's x Stranger Things Igikoresho cy'Ifunguro
na PepsiCo Design and Innovation
Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Ibicuruzwa by'Agaciro Bidasanzwe
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #149733Imigereranyo
Ibyerekeye Lay's x Stranger Things Igikoresho cy'Ifunguro
Lay's x Stranger Things ni igitambaro cy'ifunguro cyakozwe mu buryo bwihariye kuri iki gihe gito, gikozwe ku bicuruzwa bya chips z'ibirayi. Igitambaro gikoresha ibara ry'umukara mu mbuga, hamwe n'imizenguruko itukura ihuriye hagati isohoka kuri logo ya Lay's, aho gusimbura ibara ryera ry'umuhondo risanzwe. Ikiremwa kimwe muri iki gitaramo kigaragazwa gifunguye umunwa, kandi inzara zigaragara nk'aho zifashe igitambaro. Logo ya Stranger Things ishyizwe hasi mu buryo bwuzuye, ikurikiza insanganyamatsiko y'iki gitaramo. Urusenda rw'umuriro n'ichips bigaragaza ubwoko bwa Flamin' Hot. Iki gitambaro cyagurishijwe muri za magazini zihitiwemo mu gihugu cya Thailand.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cya Buronze
Lay's x Stranger Things Igikoresho cy'Ifunguro ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Lay's x Stranger Things Igikoresho cy'Ifunguro biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Lay's x Stranger Things Igikoresho cy'Ifunguro ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
- Ibyatumye Habaho
- The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.
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