Pepsi Black x Digital Shanghai FW Igikoresho cyo Gupakira Ibinyobwa by PepsiCo Design and Innovation

Pepsi Black x Digital Shanghai FW Igikoresho cyo Gupakira Ibinyobwa by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cy'icyuma in Ibicuruzwa by'Agaciro Bidasanzwe Competition Category.

IcyumaIbicuruzwa by'Agaciro Bidasanzwe· 2023

Pepsi Black x Digital Shanghai FW Igikoresho cyo Gupakira Ibinyobwa

by PepsiCo Design and Innovation

Igihembo cya A' Design Award cy'icyuma Winner in Ibicuruzwa by'Agaciro Bidasanzwe Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Black x Digital Shanghai FW Igikoresho cyo Gupakira Ibinyobwa

Pepsi Black x Digital Shanghai FW ni ipaki y'ibinyobwa yakozwe mu bwoko budasanzwe (limited edition) ku bw'Icyumweru cy'Imideri cya Shanghai. Iyi paki igaragaza insanganyamatsiko y'uru rukurikirane, ari yo Kurema Ubusanzwe Bushya. Uruziga rurimo amabara menshi rukikije ikirango cya Pepsi, naho igishushanyo kikaba cyaranyuzwe mu cyerekezo kimwe kugira ngo cyerekane kwaguka kw'igihe n'umwanya. Uduce tw'amabara tw'umutuku n'icyatsi twasenyutse dushyizwe ku murandasi w'umukara, bigatanga isura ikomeye kandi ifite inzego nyinshi. Ibishushanyo binyuranye kandi bihuza hamwe bikora ingaruka ya digitale isa n'aho ifite ikibazo (glitch effect), bigaragaza guhuzwa kw'ibihimbano n'ukuri.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Pepsi Black x Digital Shanghai FW Igikoresho cyo Gupakira Ibinyobwa ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Pepsi Black x Digital Shanghai FW Igikoresho cyo Gupakira Ibinyobwa biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Pepsi Black x Digital Shanghai FW Igikoresho cyo Gupakira Ibinyobwa yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
Design Challenge: With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
Inspiration: For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.

Read the Press Release