Master Ji Gong Ifishi y'Itangazo rya Filime by Yitong Creative

Master Ji Gong Ifishi y'Itangazo rya Filime by Yitong Creative is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Amashusho Competition Category.

IfezaAmashusho· 2023

Master Ji Gong Ifishi y'Itangazo rya Filime

by Yitong Creative

Client: Yitong Creative (beijing) Media Co., Ltd

Igihembo cya A' Design Award cya Ifeza Winner in Amashusho Category

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Colors

The Design

About Master Ji Gong Ifishi y'Itangazo rya Filime

Master Ji Gong ni ifishi y'itangazo rya trailer ya filime y'Igishinwa ya animasiyo yo mu bwoko bwa fantasy n'urugendo rw'ubushakashatsi ifite izina rimwe. Iyo fishi ipima milimetero 750 kuri 1050. Irangi ry'Igishinwa (Chinese ink) hamwe n'ibintu gakondo by'Ubushinwa byakoreshejwe mu kurema ikirere cy'iburasirazuba gifite ubusizi n'amayobera. Ikiyoka n'umumonaki, bagaragara bafite kasaya itukura, umwambaro wo hanze udoze mu bice bitandukanye n'ifeni ikozwe mu ikibabi ry'umukindo, ni abantu bo muri iyo filime kandi bakozwe hakoreshejwe porogaramu ya mudasobwa ya 3D. Irangi ryakozwe rikoresheje amazi kandi rigeragezwa ku rupapuro rw'umuceri, urupapuro rukomeye n'umwenda kugira ngo hagereranywe imiterere y'ubuso. Ibice byose byahujwe nyuma hakoreshejwe ikoranabuhanga rya digitale.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Master Ji Gong Ifishi y'Itangazo rya Filime ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Master Ji Gong Ifishi y'Itangazo rya Filime biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Master Ji Gong Ifishi y'Itangazo rya Filime ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is an official trailer poster designed for a 2021 Chinese animated fantasy adventure film "Master Ji Gong", directed by Liu Zhijiang and Qiao Yu. Based on its long history and rich cultural heritage, Chinese ink and Chinese traditional elements have been extensively used here to create an oriental poetic and mysterious ambiance, which is of eastern aesthetical character came into being.
Dimensions & Packaging: Trailer Poster: Width 750 mm x Height 1050 mm
Tags: movie poster, ink, 3D, traditional Chinese art and history, animated film
Production Technology: Dragon and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through CINEMA 4D, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result. Combine each part of the elements naturally though Photoshop.
Design Challenge: One of the creative challenges during the project is the control of ink effect. In order to combine the monk and dragon naturally, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths, etc. The advantage of ink lies in its fluidity and flexibility, while it results in more uncertainty.
Research: Film poster design; Chinese animations; the way of combining the virtual storyline with the historical facts, the recreation of traditional cultures in digital age; Chinese ink; the use of ink with different textures, the combination of different techniques of tools, such as 3D, photography, paintings, etc.; The application of a series of oriental cultural elements are accurate and interesting, old and fresh due to those multiple tools. Open another door for the promotion of traditional culture. It is very likely to inspire more creativity and diversity for the industry.
Inspiration: Inspired by Zhao Zhixin, a poet of the Qing Dynasty, "Poetry is like a magic dragon. You can see its head but not its tail, or just a claw and a scale in the cloud" as he wrote in "The Record of Talking about Dragons", it can be said that apart from Chinese ink, it is difficult to find any other material that can accurately capture the romantic charm of the dragon and the deity in the movie, and the relationship between the monk and the dragon, the beauty of ambiguity, the connotation deeply rooted in as well.
Project Duration: The project started in April 2019 in Beijing, and finished in June 2019 in Beijing, the poster was released in June 2019.
Operation Flow: For the trailer poster, dragon, and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through 3D software, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result.
Patents: Zhejiang Ruichen Picture Co., Ltd.
Team Members: Zhejiang Ruichen Picture Co., Ltd.
Image Credits: Zhejiang Ruichen Picture Co., Ltd.
Yitong Creative (Beijing) Media Co., Ltd.