Bamboo Craft Festival Imyubakire Yububiko Bwerekana by Wing Sze Wincy Kung

Bamboo Craft Festival Imyubakire Yububiko Bwerekana by Wing Sze Wincy Kung is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Amashusho Competition Category.

IfezaAmashusho· 2023

Bamboo Craft Festival Imyubakire Yububiko Bwerekana

by Wing Sze Wincy Kung

Client: Wing Sze Kung

Igihembo cya A' Design Award cya Ifeza Winner in Amashusho Category

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Colors

The Design

About Bamboo Craft Festival Imyubakire Yububiko Bwerekana

Mu rwego rwo guhangana n’imijyi ikabije ya Hong Kong ndetse no gutakaza umuco w’imico itandukanye, Iserukiramuco ry’ubukorikori ryateguwe hamwe n’imigozi minini y’imigano n’imyubakire y’agateganyo, bigashyiraho ibirori byo mu mujyi hagamijwe kubungabunga no kuvugurura imico y’ubuzima bwo mu muhanda, imigenzo, n'ubukorikori. Iri serukiramuco riba buri mwaka kandi rigamije gushishikariza abaturage kumenya no gucukumbura imico yo mu muhanda n’ubukorikori binyuze mu mahugurwa no mu bitaramo, bikubiyemo umwuka wa Hong Kong.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Bamboo Craft Festival Imyubakire Yububiko Bwerekana ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Bamboo Craft Festival Imyubakire Yububiko Bwerekana biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Bamboo Craft Festival Imyubakire Yububiko Bwerekana ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In response to the sweeping urbanization of Hong Kong and the resulting loss of its cultural diversity, A Bamboo Craft Festival is designed with vast elevated bamboo platforms and structures, creating an urban spatial celebration to preserve and revitalize the local traditions and craftsmanships, the festival takes place annually and aims to engage the public to experience and explore local street cultures and craftsmanship, through workshops and performances, embody the spirit of Hong Kong.
Dimensions & Packaging: Dimension of the illustration poster:
594mm x 841mm x 7 pieces
1000mm x 430mm x 2 pieces
Dimension of the storybook:
210mm x 210mm x 7 books
Tags: illustration, narrative, visual communication, architecture, cultural heritage, craftsmanship,
Production Technology: printed materials: printed illustration, storybook
Design Challenge: The design process was not always easy and I encountered different challenges during the design process. I think the biggest challenge is the scale of spatial design, bamboo structures, and composition of narrative illustration. To overcome these challenges, I tested different bamboo structures and modify the design for improvement. Besides, I explored and learned the composition of traditional Chinese painting and contemporary illustration and developed my narrative illustration.
Research: More old shops and street stalls in Hong Kong are being demolished and eliminated due to rapid urbanization, and this inspired me to research and design to preserve the local traditions. I conducted a site analysis to study and draw 50 streetlife activities. In addition, I went to the craftsmanship store and talked to the craftsmen. I was inspired by their passion for crafts and this motivated me to transform this spirit of craftsmanship, and cultural assets into design.
Inspiration: Having witnessed and observed a gradual disappearance of cultural heritages due to rapid urbanization, I have a strong commitment to preserving and revitalizing these diversified and valuable cultural practices, traditions, and craftsmanship. Since I am keen on exploring design with illustration integrating with architectural elements, I designed a festival space to create a set of narrative illustrations for this festival celebration to raise public awareness of cultural preservation.
Project Duration: The project started at Jan 2022 and finished at June 2022 in Hong Kong
Operation Flow: The illustrations explore the festival experience such as the spirit of craftsmanship in the construction process, the dragon dance performances, bamboo wonton noodles, the craftsmanship and street life cultures, the dismantling process of the temporary bamboo structures at the end of the festival, and the recycle and reuse of bamboo.
Besides, A 3D video is created which transforms the 2D illustration into a 3D interactive space. It engages people to experience the vibrant festival immersively.
Image Credits: Wing Sze Wincy Kung