Argan Life Kwita Ku Ruhu by Angela Spindler is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.
IfezaIpaki· 2023
Argan Life Kwita Ku Ruhu
Client: Depot Creative
Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category
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The Design
About Argan Life Kwita Ku Ruhu
Igishushanyo mbonera cyahawe inshingano zo guteza imbere ibipfunyika birambye bivanze n’imisatsi ivanze n’ibicuruzwa bivura uruhu. Ikibazo cyumushinga kwari ugukoresha ubunini bumwe bwo gupakira ibicuruzwa bitatu bitandukanye. Ibi byasabye ubuhanga bwimbere bwikarito yubuhanga kugirango bunganire ibicuruzwa imbere muri tube imwe. Ikarito yamakarito yacapishijwe offset hamwe numukara wongeyeho amabara abiri yibibara, irangi rya UV, hamwe na satine y'amazi ya satine. Ibirango by'ipfundikizo byacapishijwe amabara abiri ku kigega cyo kwifata.
The Recognition
About the Igihembo cya A' Design Award cya Ifeza
Argan Life Kwita Ku Ruhu ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Argan Life Kwita Ku Ruhu biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Argan Life Kwita Ku Ruhu ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We were commissioned to develop sustainable packaging for a mixed range of hair and skincare products. The challenge was that all products were different in size but the final packaging could only be a single size. This required some clever internal cardboard engineering to support the products inside the single size tube.
- Dimensions & Packaging
- The cardboard tubes were printed offset with x2 spot colours plus black, plus spot UV gloss and an allover aqueous satin varnish. Internal mechanics diecut only.
Labels printed 2 colour with allover satin aqueous varnish.
Printed in China. - Tags
- Skincare packaging, Cardboard engineering, Tube packaging design, Clever packaging design
- Production Technology
- The single size tube for x3 different sized products was made to work for economical reasons. This was a very small run project so production efficiencies were essential.
- Design Challenge
- Securing a simple, cost effective variable insert.
- Inspiration
- As the product heralds from Morocco we took inspiration from the familiar geometric tile patterns. This gave us a strong graphic pattern with which to work and echo across the range for strong pack architecture. The soft colour palatte is a nod to the parched colourful Moroccan buildings. Each lid is secured by an adhesive sticker.
- Project Duration
- 3 months in design and 2 months in production.
- Operation Flow
- Simple cardboard tubes sealed with a top sticker.
- Team Members
- Angela Spindler: Designer/Creative Director
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