Nunn Bush 3D Ibicuruzwa Animasiyo na Mateus Morgan

Umushinga Nunn Bush 3D Ibicuruzwa Animasiyo wa Mateus Morgan ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Filimi.

IfezaFilimi· 2023

Nunn Bush 3D Ibicuruzwa Animasiyo

na Mateus Morgan

Umukiriya: Morgan Studio

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Filimi

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #150585

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Nunn Bush 3D Ibicuruzwa Animasiyo

Umushinga wakozwe kugirango werekane ibintu byose biranga ibicuruzwa muburyo bushimishije mugutanga amakuru ariko utarakaye. Icyari kigamijwe kwari ukugaragaza iyubakwa ryinkweto. Guhumeka byaje mubushakashatsi bwibintu bishobora kugereranya ibicuruzwa, nka kamere hamwe namabara yose. Urukweto rwerekanwe hakoreshejwe amafoto nkibisobanuro hamwe nubuhanga bukomeye bwa 3D bwo kwerekana. Kubyerekana, abashushanya bakoresheje software C4D. Imiterere yose yakozwe hifashishijwe uruhu rwuruhu hamwe na brushes ya photoshop. Vray yakoreshejwe mugutanga na Houdini kubigereranya.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Nunn Bush 3D Ibicuruzwa Animasiyo ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Nunn Bush 3D Ibicuruzwa Animasiyo biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Nunn Bush 3D Ibicuruzwa Animasiyo ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
Ibibazo Fatizo: shoe, 3d animation, shoe animation, product animation, 3D, lookdev
Ikoranabuhanga ryo Guteza Imbere: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
Ikibazo cy'Ishusho: The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
Ubushakashatsi: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Ibyatumye Habaho: The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
Igihe cy'Umushinga: 2 months
Uburyo bw'Imikorere: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Abagize Itsinda: Director: Mateus Morgan
Client: Nunn Bush
Briefing: Whitney Theriot
3D modelling and texturing: Mateus Morgan, Otavio Silveira, Carlos Masson
Animation: Mateus Morgan
Simulations José Rafael, Cadu Rosa
Sound Design Samuel Simionato
Motion Design: Vitor Fonseca