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Jotape 3D Duo Ishusho Yingenzi by Mateus Morgan

Jotape 3D Duo Ishusho Yingenzi by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Ifeza in Amashusho ya Mudasobwa Competition Category.


IfezaAmashusho ya Mudasobwa· 2023

Jotape 3D Duo Ishusho Yingenzi

by Mateus Morgan

Client: Morgan Studio

Igihembo cya A' Design Award cya Ifeza Winner in Amashusho ya Mudasobwa Category

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The Design

About Jotape 3D Duo Ishusho Yingenzi

Igitekerezo cyari ugukora ishusho izana ibintu byose biranga ibicuruzwa binyuze mubintu bigaragara nkibisimba hamwe nifuro. Gutanga rero sensation yubwitonzi ibicuruzwa bikenewe. Guhumeka byari ibikoresho bisanzwe byumunsi. Ibintu bireremba bizana muburyo bworoshye kandi buzengurutse byerekana ubworoherane n'umucyo. Nubwo byari byoroshye kwerekana, ibisubizo byatekerejwe kubintu bitandukanye na usuall. Ikibazo gikomeye ni uko binyuze mubintu bike hamwe nuburyo bwo kumva ibicuruzwa bikenewe.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Jotape 3D Duo Ishusho Yingenzi ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Jotape 3D Duo Ishusho Yingenzi biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Jotape 3D Duo Ishusho Yingenzi ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The idea was to create an image that brings all the features of the product through visual elements like the cushion and the foam. Thus giving the sensation of softness that the product needed.
Dimensions & Packaging
5000 x 5000px 300dpi
Tags
3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
Production Technology
The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
Design Challenge
The biggest challenge was that through a few elements and textures the sensation the product needed. Never forgetting to focus on the product itself as a primary element. Another complicated point was the modeling of the shoe itself, where I had to reproduce every detail of the product.
Research
The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration
The inspiration was the common materials of the day to day. The floating elements bring through the soft and round shapes the sensation of softness and lightness. Even though it was a simple representation, the result was thought of something different from the usuall.
Project Duration
2 months, Franca, Brazil
Team Members
Direction: Mateus Morgan
Concept: Mateus Morgan, Gabriel Longo
Modelling: Mateus Morgan, Carlos Masson
Texturing: Mateus Morgan

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