Sparrow Branding Umumenyetso w'Ikigo (Corporate Identity) by Hiroshi Kurisaki

Sparrow Branding Umumenyetso w'Ikigo (Corporate Identity) by Hiroshi Kurisaki is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.

BuronzeAmashusho· 2023

Sparrow Branding Umumenyetso w'Ikigo (Corporate Identity)

by Hiroshi Kurisaki

Client: Hiroshi Kurisaki Design

Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category

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The Design

About Sparrow Branding Umumenyetso w'Ikigo (Corporate Identity)

Sparrow Branding ni umumenyetso w'ikigo wakozwe ku bw'isosiyete ikora imiyoborere y'ubwamamazi ifite icyicaro i Tokyo, yashinzwe mu mwaka wa 2020. Uyu mumenyetso ugizwe na logo, amashusho y'ibanze n'ibikoresho by'inyandiko. Inyoni y'akanyoni (sparrow), aho izina ry'isosiyete rikomoka, igaragazwa hamwe n'igiti cy'amasederi nk'igiti cy'ikimenyetso. Igitekerezo gikomoka ku nkuru y'igiti cy'amasederi kirinda akanyoni ku kaga kose. Amashami nyayo y'amasederi, yateguwe n'umuhanzi w'ubugeni bwo gutunganya indabyo, hamwe n'igishushanyo cy'akanyoni gisa n'ubuzima, byafotowe aho gukoresha ikoranabuhanga rya mudasobwa (computer graphics). Imiterere y'amashusho ni ikomeye kandi ifite agaciro, aho kuba iy'ubwiza busanzwe.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Sparrow Branding Umumenyetso w'Ikigo (Corporate Identity) ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Sparrow Branding Umumenyetso w'Ikigo (Corporate Identity) biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Sparrow Branding Umumenyetso w'Ikigo (Corporate Identity) ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
Dimensions & Packaging: Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
Tags: Branding, Logo, Japan, Typography, Blue
Production Technology: In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
Design Challenge: By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
Research: Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
Inspiration: The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
Project Duration: The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
Operation Flow: Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
Image Credits: Photo By Bird And Insect Ltd.