Gatorade Fuel Rover Igikoresho cyo Kubika no Gutwara Amacupa by PepsiCo Design and Innovation

Gatorade Fuel Rover Igikoresho cyo Kubika no Gutwara Amacupa by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Buronze in Kwamamaza Competition Category.

BuronzeKwamamaza· 2023

Gatorade Fuel Rover Igikoresho cyo Kubika no Gutwara Amacupa

by PepsiCo Design and Innovation

Igihembo cya A' Design Award cya Buronze Winner in Kwamamaza Category

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The Design

About Gatorade Fuel Rover Igikoresho cyo Kubika no Gutwara Amacupa

Gatorade Fuel Rover ni sisitemu igendanwa yo kubika amacupa ikoreshwa n'abakozi b'amakipe y'imikino. Fuel Rover ibika kandi igatwara umubare munini w'amacupa y'abakinnyi hirya no hino ku mukino. Agasanduku ko kubika kari hasi gashobora kubikamo icyuma cy'inyongera cy'amacupa, urubura, ibikoresho cyangwa imyanda yakusanyijwe. Ipaneli y'imirimo iri inyuma itwara amasachi atatu yo kubika akorwa neza mu mwanya wayo ku bikoresho by'amahugurwa cyangwa iby'umujyanama w'imirire. Iyi gishushanyo gikura abakozi ku mutwaro wo gutwara ibintu ku mubiri wabo, kandi gitanga uburyo bworoshye bwo kwimuka ku ruhande rw'umukino. Fuel Rover ivugurura igishushanyo cya mbere cyo kubika amacupa.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Gatorade Fuel Rover Igikoresho cyo Kubika no Gutwara Amacupa ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Gatorade Fuel Rover Igikoresho cyo Kubika no Gutwara Amacupa biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Gatorade Fuel Rover Igikoresho cyo Kubika no Gutwara Amacupa ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.
Design Challenge: Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field.

Ultimately, the new Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all our professional and collegiate partners.
Inspiration: Empowered with this knowledge, we improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.

Read the Press Release