Barking Good Ibirimo by'Ikirango by Squared

Barking Good Ibirimo by'Ikirango by Squared is a highly esteemed winner of the very prestigious 2024 Igihembo cya A' Design Award cy'icyuma in Kwamamaza Competition Category.

IcyumaKwamamaza· 2024

Barking Good Ibirimo by'Ikirango

by Squared

Client: Squared

Igihembo cya A' Design Award cy'icyuma Winner in Kwamamaza Category

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Verified Award Winner

Verify Award Status for #150826

View at A' Design Award Press Release Award Badge

Colors

The Design

About Barking Good Ibirimo by'Ikirango

Kwita ku matungo yo mu rugo byinjiye mu gihe gishya. Incuti ntoya z'ubwoya ubu zifatwa nk'abagize umuryango kandi zihabwa ubwitabye burenga. Kuri salon yo gutunganya imbwa itanga serivisi z'imbonerahamwe n'ubwitabye buhanitse, hateguwe ibirimo by'ikirango bitandukanye kugira ngo byubake uburyo bushya bwose bw'itumanaho ry'amashusho bifasha kuvuga iyo nkuru nshya. Imbwa zifite imiterere yazo, uburyo bwazo n'ubwenge bwazo kandi zigaragazwa nk'intwari zikwiye ubwitabye buhanitse bwihariye ku mbwa.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Barking Good Ibirimo by'Ikirango ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Barking Good Ibirimo by'Ikirango biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Barking Good Ibirimo by'Ikirango yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for pets has come to a new era. Little furry friends are now treated as equals in the family and tend to receive more and more care. For a grooming salon that offers luxurious pampering and top notch treatments for dogs we developed a wide range of branded content and a whole new visual communication to help them tell that new story. Dogs have their own character, style, personality and are displayed as protagonists deserving the ultimate in doggy pampering.
Tags: dogs, visual communication, branding, branded content, copywriting, art direction, design, photo manipulation
Production Technology: A full visual communication was developed, including print, collateral and digital applications.
Inspiration: Our main inspiration was the evolving of the dog grooming industry to levels never imagined - there are endless treatments, care and spa options, educational and psychological care services offered especially for dogs. For a grooming salon to be relevant and present in that scene it takes a powerful and on-point communication both in terms of visual communication as well as proper language and storytelling.
Project Duration: The project is developed at the beginning of 2023 and is currently ongoing.
Team Members: Creative Director Yana Okoliyska
Marketing Director Marina Varlyakova
Agency SQUARED
Image Credits: Creative Director Yana Okoliyska
Agency SQUARED