Ranger Umwihariko w'Ijwi Rigaragara by Zhang Weiwei

Ranger Umwihariko w'Ijwi Rigaragara by Zhang Weiwei is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Amashusho Competition Category.

IcyumaAmashusho· 2023

Ranger Umwihariko w'Ijwi Rigaragara

by Zhang Weiwei

Client: Yunnan Tech & Besiness University

Igihembo cya A' Design Award cy'icyuma Winner in Amashusho Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Ranger Umwihariko w'Ijwi Rigaragara

Ranger ni umwihariko w'ijwi rigaragara wakozwe ku buhungiro (hoteri) ikorera abagenzi bakiri bato. Uyu mwihariko ugereranya buri mukiriya n'umwirinzi (ranger), inyito izwi mu nkuru z'ubuhanuzi. Igipfundikizo cy'umwirinzi (ranger mask) ni cyo cyifashishwa nk'igikoresho nyamukuru cy'ubuhanga, kandi hakurikizwaho urutonde rw'ibimenyetso by'ibikoresho by'umwirinzi biva muri icyo gipfundikizo. Ibyo bimenyetso bikoreshwa ku bikoresho by'ibiro n'ibikoresho bya hoteri mu bipimo bisanzwe, era bikoreshwa no ku bintu bitumira abakiriya gukorana na byo. Ikirango (logo) gicapwa hakoreshejwe ikoranabuhanga rya laser foil stamping, bituma ubuso bwacyo bugaragaza umucyo uhinduka bitewe n'aho urebera.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Ranger Umwihariko w'Ijwi Rigaragara ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Ranger Umwihariko w'Ijwi Rigaragara biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Ranger Umwihariko w'Ijwi Rigaragara yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
Dimensions & Packaging: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
Tags: Ranger, Hotel, Visual Identity, Young man, Traveller
Production Technology: The product mainly adopts laser hot stamping process.
Design Challenge: The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.
Research: Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.
Inspiration: The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.
Project Duration: The project started in May 2022 in Kunming and finished in July 2022 in Kunming
Operation Flow: The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.